The Social Media Reflections of Communication Applications of Entities Operating in Sportswear Sector “Examples of Nike, Puma and Adidas”

Kuşay, Yeliz

doi:10.5824/1309-1581.2014.1.003.x

AJIT-e

2014

DOI: 10.5824/1309-1581.2014.1.003.x

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The Social Media Reflections of Communication Applications of Entities Operating in Sportswear Sector “Examples of Nike, Puma and Adidas”

Yeliz Kuşay¹

Abstract: ÖZET

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Rhetoric and Argument in Social and Environmental Reporting: The Dirty Laundry Case

Brennan

Merkl‐Davies

2013

SSRN Journal

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Purpose -This paper explores the interactive element in social and environmental reporting during a controversy between business organisations and a stakeholder over environmental performance.Design/methodology/approach -We adopt Aristotle's triangular framework of the rhetorical situation to examine how the writer, the audience, and the purpose of communication interact in the choice of rhetorical strategies used to persuade others of the validity and legitimacy of a claim during a public controversy. Our analysis focuses on the strategies (i.e., moves and their rhetorical realisations in the form of on logos (appealing to logic), ethos (appealing to authority), and pathos (appealing to emotion), with a particular emphasis on metaphor, used to achieve social and political goals. We base our analysis on a case study involving a conflict between Greenpeace and six organisations in the sportswear/fashion industry over wastewater discharge of hazardous chemicals. The conflict played out in a series of 20 press releases issued by the parties over a two-month period.Findings -All six firms interacting with Greenpeace in the form of press releases eventually conceded to Greenpeace's demand to eliminate hazardous chemicals from their supply chains.We attribute this to Greenpeace's ability to harness support from other key stakeholders and to use rhetoric effectively. Results show the extensive use of rhetoric by all parties.Originality/value -We regard legitimacy construction as reliant on communication and as being achieved by organisations participating in a dialogue with stakeholders. For this purpose, we develop an analytical framework which situates environmental reporting in a specific rhetorical situation and links rhetoric, argument, and metaphor.

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Rhetoric and Argument in Social and Environmental Reporting: The Dirty Laundry Case

Brennan

Merkl‐Davies

2013

SSRN Journal

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The Social Media Reflections of Communication Applications of Entities Operating in Sportswear Sector “Examples of Nike, Puma and Adidas”

Abstract: ÖZET

Cited by 1 publication

References 3 publications

Rhetoric and Argument in Social and Environmental Reporting: The Dirty Laundry Case

Rhetoric and Argument in Social and Environmental Reporting: The Dirty Laundry Case

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