The Social License to Operate

Demuijnck, Geert; Fasterling, Björn

doi:10.1007/s10551-015-2976-7

Cited by 204 publications

(129 citation statements)

References 41 publications

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“…When society's expectations are not fulfilled, that is, a company's actual or perceived behaviour is not in accordance with social values and norms, a breach of contract exists and a legitimacy gap may develop. Recently, legitimacy and the social contract have been discussed under the construct of the "social license to operate" (Demuijnck and Fasterling, 2016).…”

Section: Introductionmentioning

confidence: 99%

Corporate social responsibility in Mauritius: an analysis of annual reports of multinational hotel groups

Bissoon

2018

AJSSR

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The purpose of this paper is to ascertain the level of CSR reporting of the top multinational hotel groups in Mauritius. Content analysis method is used to identify the social responsibility patterns found in their annual reports. This study thus investigates the level and the reasons for CSR disclosure of multinational groups in the hospitality sector in Mauritius through a review of their annual reports. The aim is to explore the possibility of using the legitimacy theory as a plausible explanation for CSR reporting practices by multinational hotel groups in the context of a developing country. Mauritius proves to be an interesting case study as the hotel industry is one of the main engines of growth and the country is also actively trying to attract foreign investors in terms of FDI and multinational enterprises (MNEs). Furthermore, the country has also made it mandatory for profit making entities to devote 2% of their book profits to CSR activities since 2009. The annual reports of 6 hotel groups have been analysed using the Global Reporting Initiative (GRI) indicators. The study shows that CSR reporting is prevalent among all the hotel groups in the sample but there is no primary area of CSR focus in the sector. The emphasis placed on CSR also varies significantly. Furthermore, the majority of the CSR information tend to relate to particular categories showing that the hotel groups take a narrow view of CSR and tend to prioritise particular areas at the expense of others. The findings also suggest that the disclosures tend to have a public-relations bias, with 'good news' type of disclosures being mostly dominant while 'bad news' disclosures tend to be minimal. The findings thus provide some support for legitimacy theory in explaining CSR disclosures.

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Section: Introductionmentioning

confidence: 99%

Corporate social responsibility in Mauritius: an analysis of annual reports of multinational hotel groups

Bissoon

2018

AJSSR

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“…Supra-legal social obligations are captured in the notion of the 'social license to operate' (SLO), which is an informal, tacit agreement between a business or industry and the community in which it operates (Lacey and Lamont 2014). The SLO concept is relevant to any controversial technology or business activity (Demuijnck and Fasterling 2016) around which parties have divergent or competing interests (Lacey and Lamont 2014), including those that might characterize the deployment of gene drives to manage agricultural pests.…”

Section: Who Grants the Right To Release Gene Drive Insects?mentioning

confidence: 99%

“…The right to release gene drive insects would require those interested in deployment to address the claims of an array of relevant stakeholders, who, as discussed previously, may be difficult to identify a priori. Communities that could be directly impacted by a project tend to raise the greatest concerns (Demuijnck and Fasterling 2016;Hall et al 2015), and most SLOs are thus pursued at the community level, where the technological infrastructure will be located. However, SLO should be maintained at multiple scales, including the local level where the project will take place, and at industry, national, and international levels (Hall et al 2015).…”

Section: Who Grants the Right To Release Gene Drive Insects?mentioning

confidence: 99%

Anticipating complexity in the deployment of gene drive insects in agriculture

Baltzegar

Barnes

Elsensohn

et al. 2017

Journal of Responsible Innovation

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“…The level of trust expressed by a community is often established through community engagement initiatives and the flow on effects that the involvement of these initiatives and the legacy of previous activities and relationships [14]. Once complete trust is expressed towards a project the local community will begin to co-identify with the project, suggesting that the company has meet the current expectations of the community [40].…”

Section: The Concept Of Social License To Operatementioning

confidence: 99%

“…Stakeholders and communities are usually regarded as central to establishing a SLO, although their capacity to influence is not clearly understood [3,7,10,14,31,40]. However, there is significant divergence in the literature as to how they should be defined and what role they play [8,41).…”

Section: The Concept Of Social License To Operatementioning

confidence: 99%

Social License to Operate and Adaptive Co-Marketing: Exchange, Social Capital and Community-Based Social Marketing

Hall

Power

2016

Preprint

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Abstract:The concept of a Social License to Operate (SLO) has become increasingly important in the sustainability literature in recent years. Having its origins in the business discourse of the mining industry with respect to limiting opposition to mining projects, the notion of a social contract above and beyond legal requirements has since become applied across a number of different industries. Despite the concepts adoption confusion exists over the practices and outcomes of SLO, and particularly the nature of engagement. Given this situation it is surprising that not more attention to the role of marketing, and social marketing in particular, in operationalizing the concept. The paper discusses the potential of social marketing to contribute to SLO. Economic, political and social relations are complex in SLO and exchange is intricate in such relational environments. A community-based social marketing orientation is proposed as a means to improve exchange relations and enhance engagement. Seven models of SLO related social marketing models are discussed with community-based social marketing and adaptive co-marketing models being regarded as the most positive for the achievement of an SLO. Potential barriers to adoption of these approaches are noted.

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The Social License to Operate

Cited by 204 publications

References 41 publications

Corporate social responsibility in Mauritius: an analysis of annual reports of multinational hotel groups

Corporate social responsibility in Mauritius: an analysis of annual reports of multinational hotel groups

Anticipating complexity in the deployment of gene drive insects in agriculture

Social License to Operate and Adaptive Co-Marketing: Exchange, Social Capital and Community-Based Social Marketing

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