The social construction of tourism online destination image: A comparative semiotic analysis of the visual representation of Seoul

Hunter, William Cannon

doi:10.1016/j.tourman.2015.11.012

Cited by 201 publications

(145 citation statements)

References 21 publications

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“…Yet, semiotic studies remain scarce in relation to social media-based visuals in tourism. A few studies examined the adoption of firm-and/or consumer-generated photographs for building and perpetuating a particular destination image (e.g., Hunter 2013Hunter , 2015Hunter , 2016Lian & Yu 2017;Pennington & Thomsen 2010;Thomsen & Vester 2016). For instance, Thomsen and Vester (2016) used Peirce's sign system to develop a visual semiotic-based authenticity typology including iconic, indexical and symbolic authenticity.…”

Section: Semioticsmentioning

confidence: 99%

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Social media-based visual humour use in tourism marketing: a semiotic perspective

2019

EJHR

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Tourism firms using visual social media marketing are struggling with its implementation, specifically in formulating engagement-based visual message strategies. Yet, creating such appealing posts can lead to positive brand and financial outcomes. Humour has been identified as a potent tool for social media communication, given its capability to develop social interactions. Yet, how humour works on social media is not well understoodspecifically its visual form. Treating humour as a symbolic resource, this study adopted a compound content analysis-semiotic analysis to identify visual content and its symbolic meaning embedded in destination marketing organization (DMO)'s social media posts. 200 Sina Weibo posts containing humour images initiated by 5 Chinese provincial DMOs were collected. The results show 6 types of humour content and 6 types of symbolic meaningnone of which are productrelated. This study advances the tourism literature and humour theory, and offers tourism firms a holistic view of how to fully leverage social media-based visual humour to achieve consumer reach and engagement.

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Section: Semioticsmentioning

confidence: 99%

“…For instance, Thomsen and Vester (2016) used Peirce's sign system to develop a visual semiotic-based authenticity typology including iconic, indexical and symbolic authenticity. Other scholars adopted a combination of content analysis and semiotic analysis (Hunter 2013(Hunter , 2015(Hunter , 2016Lian & Yu 2017;Stepchenkova & Zhan 2013).…”

Section: Semioticsmentioning

confidence: 99%

Social media-based visual humour use in tourism marketing: a semiotic perspective

2019

EJHR

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“…It is also an important factor in the area of tourism. Instead of benchmarking or hard branding, Convention & Visitor's Bureaus (CVBs) should seek a socially constructed or organic destination image (Hunter, 2016).…”

Section: Soft Powermentioning

confidence: 99%

“…Online photographs have become a communication mode for internet users. This phenomenon has completely changed the rules of photographic culture by transforming representations of an experience into a hyper-reality simulation (Hunter, 2016). A destination image is not easy to change since it is formed by historical and experiential sources, and it is unclear which online photographic representations of destinations will be influential in the vast internet world (Govers & Go, 2004).…”

Section: Online Photographsmentioning

confidence: 99%

“…A destination image is not easy to change since it is formed by historical and experiential sources, and it is unclear which online photographic representations of destinations will be influential in the vast internet world (Govers & Go, 2004). Online destination photographs no longer serve as an authoritative and glossy means of manipulating visitors' perceptions (Hunter, 2016); they are now a social construct established among tourists.…”

Section: Online Photographsmentioning

confidence: 99%

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Soft Power of Seoul City - The Perceived Image of Seoul by Chinese Visitors

Wu¹,

Kim²

2017

Glob Bus Financ Rev

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A B S T R A C TSeoul is a popular destination for Chinese tourists and Seoul's image has been a popular topic for scholars in recent years. This study aimed to examine Seoul's largest consumers, Chinese visitors, and to obtain more understanding of these visitors' perceptions of Seoul by analyzing Chinese visitors' perceived image of Seoul and identifying the soft power of Seoul city. The study is based on 103 online photographic representations from 88 blogs identified through the well-known Chinese search engine-Baidu. The study found that Chinese visitors described Seoul as a modernized city with its own authentic culture, historical changes and accessibility. The soft power of Seoul is identified in several aspects, including cultural fascination, a safe environment, tourism attractiveness, and information accessibility. Marketers should take advantage of these soft powers to maintain the tourism industry. Synecdochical features should also be used to enhance the destination image of Seoul. In light of these results, the authors discuss implications for both marketers and researchers as well as directions for further research.

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Mapping tourist hot spots in African cities based on Instagram images

Agustí

2020

Journal of Tourism Research

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Knowing in which areas tourists concentrate is fundamental for managing its effects. However, to date, research in this subject has mainly been carried out only in European and North American cities. The current article, in contrast, focuses on six African cities. We have analysed the spatial concentration of the images captured by Instagram users to identify the most visited locations. The results obtained show how there is a strong spatial concentration of images in African cities, little territorial continuity between the spaces visited, and a predominance of private attractions. These are important differences with respect to what has been described in the literature in other contexts.

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The social construction of tourism online destination image: A comparative semiotic analysis of the visual representation of Seoul

Cited by 201 publications

References 21 publications

Social media-based visual humour use in tourism marketing: a semiotic perspective

Social media-based visual humour use in tourism marketing: a semiotic perspective

Soft Power of Seoul City - The Perceived Image of Seoul by Chinese Visitors

Mapping tourist hot spots in African cities based on Instagram images

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