The Social Construction of Nature and Oliver Stone's Natural Born Killers

Ivory Soap and American Popular Consciousness: Salvation through Consumption

“…More recently, Ivory has remade its consumer by replacing its emphasis on natural with the trope of simplicity. Marketing has engaged in what Jeremy Withers terms “ideological malleability,” exemplified by a company Web site directing users to Facebook with the announcement that “After holding out for 150 years, Ivory's finally on Facebook.” The Web site also directed readers to “Keep it pure, clean and simple” (Ivory.com). Replacing the contradictions of buying/saving, the image now foregrounds a simplicity/complexity binary.…”