Smart technologies in tourism for personalized experiencesKey Words (for indexing and abstract services -up to 6 words):Personalization; experience; smart technology; best practice; case study;
JEL classification L83
Word Count 8411Word Processing Program Name and Version Number:EndNote X5
AbstractThe advances in technology have led to the emergence of innovative technological smart solutions providing unprecedented opportunities for the tourism industry. With intensified competition in the tourism market place, it has become paramount for businesses to explore the potential of technologies not only to optimise existing processes but strategically use technology in the delivery of more meaningful and personalized experiences.Despite its importance, knowledge about the role of smart technology for personalized experiences is still limited in both tourism theory and practice. This study therefore aims to explore how tourism businesses can strategically implement smart technologies to facilitate the personalization of customer experiences. In employing a qualitative case study approach, this study makes a two-fold contribution by a) identifying requirements of smart technologies for experience creation, including information aggregation, ubiquitous mobile connectedness and real time synchronization and b) highlighting how smart technology leads to two levels of personalized tourism experiences. Document, page 3/24