“…Examples of the use of advisory boards in different academic fields of study are plentiful. Their contributions have been described in areas such as journalism (Henderson, 2004), nursing (McNamara et al, 2010, communication (Penrose, 2002;Rose, 2006;Benigni et al, 2011), education (Hammond & Moser, 2009), engineering (Rooney & Puerzer, 2002;Coe, 2008;Genheimer & Shehab, 2009), business (Andrus & Martin, 2001;Kaupins & Coco, 2002;Athavale et al, 2010;Ellingson et al, 2010) and information technology (McGill et al, 2012;Pilgrim, 2013;Mandviwalla et al, 2015). In the hospitality and tourism field, their chief role has been described as offering advice to administrators and faculty on such issues as curriculum content, internships, fundraising, strategic planning and job placement (Conroy et al, 1996).…”