“…These transformations pose significant risks for product development and manufacturing companies, where practices and activities that enforce unsustainable development face increasing threats, for example, tougher legislation, reputational damage, and decreasing demand among others (Kiefer et al, 2019; Schulte & Hallstedt, 2018). Meanwhile, companies that contribute to strategic sustainable development can benefit from business opportunities, such as meeting new customer demands, attracting talented and motivated employees, and saving cost, resilience, and so forth (Gomez‐Valencia et al, 2021; Korhonen & Seager, 2008). To do so, companies need to adapt and change their activities on both strategic, tactical, and operational organizational levels (Gaziulusoy et al, 2013).…”