2016
DOI: 10.1111/jpms.12169
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The Sites and Sounds of Placemaking: Branding, Festivalization, and the Contemporary City

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Cited by 11 publications
(8 citation statements)
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“…Although this implies that live music is now a solid aspect of urban policies, various researchers have actually raised awareness of the negative consequences of using music in places under development. Wynn and Yetis-Bayraktar (2016: 204) state that the “the marriage of music culture and urban placemaking” results in a commercialization of urban life, for example in the case of the corporate branding of music festivals. Consequently, places allegedly become so polished and sterile that this is hard to reconcile with popular notions of creativity and authenticity ( Cohen, 2007 ).…”
Section: Conceptualising Spatial Valuementioning
confidence: 99%
“…Although this implies that live music is now a solid aspect of urban policies, various researchers have actually raised awareness of the negative consequences of using music in places under development. Wynn and Yetis-Bayraktar (2016: 204) state that the “the marriage of music culture and urban placemaking” results in a commercialization of urban life, for example in the case of the corporate branding of music festivals. Consequently, places allegedly become so polished and sterile that this is hard to reconcile with popular notions of creativity and authenticity ( Cohen, 2007 ).…”
Section: Conceptualising Spatial Valuementioning
confidence: 99%
“…Although British national policy has reformed since the 1980s to confront issues of urban renewal, governance and cultural assimilation, predictions in how cities advance by creative-led approaches varies significantly (Miles and Paddison, 2005; O’Brien and Matthews, 2016). Indeed, as culture-led initiatives have altered the image of social landscape, particularly in post-industrial cities (Glasgow, Liverpool and Hull), there is a danger that replication of the same model across cities can lead to cultural homogenisation (Richards, 2014) where the uniqueness of place imageability becomes globalised and generic (Friedmann, 2010; Wynn and Yetis-Bayraktar, 2016). Further, Markusen and Gadwa (2010) acknowledge that so-called “creative placemaking” will not work in all contexts.…”
Section: Using Culture As An Interventionist Strategy In Placementioning
confidence: 99%
“…Peça chave na autoria e na consolidação dessa imagem, os aplicativos de telefonia móvel de função social têm sido decisivos para o funcionamento da lógica das memórias partilhadas (Maia & Nunes Junior, 2017). De um lado, as empresas de ativação de marca vinculadas aos festivais urbanos baseiam-se cada vez mais na dimensão subjetiva do indivíduo para a construção de suas retóricas discursivas em diferentes partes do mundo (Doğan, 2011;Wynn & Yetis-Bayraktar, 2016;Dinardi, 2017). De outro, as sociabilidades em redes virtuais têm exigido cada vez mais não apenas viver a experiência, mas sobretudo colocá-la em circulação nas mídias sociais (Pereira, 2017).…”
Section: E Do Capítulo De Susan Luckman Intituladounclassified
“…Ao pensarmos sobre a relação entre identidades culturais e cidades na contemporaneidade, há alguns pontos que se convergem. Juntamente a interesses comerciais do turismo e da construção de imagens por diferentes processos de placemaking (Wynn & Yetis-Bayraktar, 2016), a produção de bens imateriais é hoje intensificada pela agregação da noção de experiência ao lugar por meio da etiqueta do evento cultural. Nesta perspectiva, Harvey (2008) nos indica que o capitalismo tem se tornado cada vez mais sensível às qualidades do lugar, enfatizando-as para criar magnetismo com o capital móvel.…”
Section: Introductionunclassified