SUMMARY -Nurses have great infl uence on health care system. As they face many diff erent states of aff airs nowadays, it is necessary to fi nd a way to promote and enable their profession. Th e signifi cant interaction between nurses and patients and other medical professions makes them a powerful marketing tool of a medical institution. Th erefore, the promotion of their image is necessary because of authorizing their professional status. Th ere are numerous ways of creating and improving their image. Some of them include implementation of marketing principles and the Internet as well. Th is paper presents the web page promotion of nursing, i.e. the Nursing and Related Professions of the Sestre milosrdnice University Hospital Center homepage, as a tool of nursing promotion.