2016
DOI: 10.15405/ejsbs.188
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The Significance of Playing Dress Up Games on Children’s Materialism

Abstract: Concerns about materialism among children are strengthening. Media, especially television and advertising, are acknowledged to be an extensive channel that promotes materialism. Recently, dress up role-playing games, which are mushrooming in online space and mostly played by girls and female adolescents, facilitate active experiences of bountiful consumption simulations. The present study identifies the influence of dress up games on socializing materialism in children. Based on a survey of 144 young girls age… Show more

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“…This dress-up game can be interpreted as a make-over leading to a type of social game [26]. The first type of dress-up game, called "Barbie Fashion Designer", was introduced in 1997 and had sold over 600.000 copies in its first year.…”
Section: Dress-up Gamementioning
confidence: 99%
“…This dress-up game can be interpreted as a make-over leading to a type of social game [26]. The first type of dress-up game, called "Barbie Fashion Designer", was introduced in 1997 and had sold over 600.000 copies in its first year.…”
Section: Dress-up Gamementioning
confidence: 99%