“…Enterprises increasingly adopt the production model of multiple varieties and small batches as the primary mode of operation. Simultaneously, consumer preferences have become more diversified and individualized, with market segmentation emerging as a requisite survival strategy for enterprises (Qin et al, 2023;Wang et al, 2023;Meng et al, 2023). Notably, while there is considerable quantitative research on packaging design from a management and marketing perspective (Ketelsen et al, 2020), theoretical studies abound on the concept, connotation, and outlook of precise packaging design; however, practical investigations into specific application technologies, methods, and tools are sparse (Anukiruthika, 2020).…”