The show must go on? The entertainment industry during (and after) COVID-19

Abstract

This article outlines how the COVID-19 pandemic has influenced different domains of the global entertainment industry regarding the physicality, synchronicity, and digitizablity of businesses. Physical location-based businesses with synchronous content delivery suffer from the outbreak; online businesses largely benefit from the lockdown situation. Continuity of impact is influenced by two interrelated factors: (1) whether there are explicit alternatives for consumers and (2) whether the altered consumer attitudes and behaviors during the pandemic become habitual, transformative, or ceased. We reach two points of comparison: the direction of the COVID-19 impacts (positive vs negative) and the continuity of the changes (continuous vs temporal). Our analysis yields four different scenarios that help us take a view of the unprecedented effects on the entertainment industry with a more comprehensive perspective: disastrous (negative and continuous), silver lining (negative and temporal), fortuitous (positive and temporal), and triumphant (positive and continuous).

The Development and Problems of the Live Broadcasting Industry under the Impact of COVID-19

“…Ryu and Cho outlined and analyzed how the COVID-19 pandemic is affecting different areas of the global entertainment industry, involving the physicality and digitization of business. They analyzed four different scenarios to help readers put the unprecedented impact on the entertainment industry into a more panoramic perspective, and come up with two points of comparison: the direction of the COVID-19 impact and the continuity of change [8]. Huang et al used unique real-time datasets from livestreaming platforms to investigate how fans' virtual gifts and livestreaming e-commerce decisions, as well as streamers' sales, were affected by COVID-19 [9].…”

Global pandemic and digital marketing: Trends and perspectives

“…During the Covid-19 pandemic, the entertainment industry has also witnessed major disruptions (Moon, 2020;Ryu & Cho, 2022). Over 9000 cinemas across the EU were closed and just about 2500 in the US, generating the loss of 5 billion USD on the global box office, which was projected to soar up to 15 and 17 billion USD due to stopped or delayed production, cancelled premieres, film festivals and special events (European Parliament, 2020).…”

Ki̇tapçidaki̇ Vi̇rüs: Pandemi̇ İstanbul'un Yayincilik Sektörünü Nasil Etki̇ledi̇?

“…Sectors such as cinema, theatre, and music have suffered substantial losses due to the suspension of community activities (Haapakorpi, Leinonen, and Otonkorpi-Lehtoranta, 2022;Zhang, Ji, Pang, and Suo, 2022). However, digital streaming platforms and gaming industry have shown a remarkable growth (Ryu and Cho, 2022;Snowball and Gouws, 2023;Vlassis, 2021).…”