By definition, sustainability should be engaging-what could be more important than the endurance of the natural resources that allow for our very existence? But in journalism, as in life, the idea of sustainability has been besieged with misinformation; it's an idea that's just one eco-friendly lightbulb away from becoming a meaningless word used to greenwash buildings and products-along the lines of "all natural," or "organic" (Sobel Fitts 2013) This chapter focuses on the environmental impact of journalistic practices-yesterday and today. By this, we don't mean the metaphorical pollution caused by the digital economy burning down the paper-bound fourth estate. Rather, our aim is to provide an account of the material ecological connections between news reporting, distribution, and consumption-how the hardware and software that enable both paper-and digitally-based news and investigative journalism also contribute to global warming and other environmental harms. With news organizations becoming content "curation and monetization companies," as Tribune Publishing (2016) recently described itself, the medium in which journalism happens seems to matter less each day. But for eco-materialist researchers, it has always mattered-in terms of pollution, occupational health and safety, and global warming. Despite the current transition/crisis in print, radio, and TV news reporting, unsound ecological practices continue as before. This applies to advertising-based businesses and nonprofit enterprises, to print and electronic distribution systems, and to small and large-scale organizations alike. As we shall see, even the way environmental journalism is done, and environmental communication taught, ignores the ecological relationship between medium and message. If a crisis is potentially a productive as well as a destructive moment, most people involved in producing and teaching journalism have yet to catch on to either environmental risks or possibilities. Prior to exploring this in depth, we need to look at the current crisis in the bourgeois media of the Global North, and how it is defined in ways that paradoxically exclude such perspectives, because they are technologically deterministic in ways that deny eco-materialist perspectives. Contemporary discourse interprets the crisis as requiring market-based, individualistic solutions: every journalist must become an entrepreneur, a brand, a freelancer. One of the defining metaphors of the era is "sustainable journalism."0 F 1 This term does not refer to the environmental sustainability of journalistic practices, which we address below, but the search for sources of financial support. Recurrent clichés in this discourse, courtesy of pop-business books and academics-for-hire, include "quality journalism," "innovation," "the long tail," and "new business models." This group also invokes the more aptly named "entrepreneurial journalism," which seeks a "sustainable future for quality journalism" rooted in market criteria of individual prosperity and business acumen.1 F 2 Metaph...