The shifting in the media labor market and its impact on the visual communication designers' characteristics

Abstract

This paper deals with the latest developments in the media labor market for visual communication design and its transformation into an interactive labor market. The shift cleared the urgent need for new generations of digital communication designers, who would have unique characteristics that enable them to meet the new challenges of the labor market. The creation of new methods for interactive advertisements and virtual and augmented reality technologies in conveying news and various topics represents a qualitative leap towards the near future in media design. Which requires developing the capabilities of designers in these areas to comply with future needs in the new interactive labor market. The research used interviews and discussions with groups interested in developing the profession of visual communication design. The study reached to identify the features of the interactive digital labor market, the characteristics that must be available in new visual communication designers, and the interactive relationship between them to draw a framework governing the educational process in visual communication and media design.