This thesis examines the role of Muslim media in providing unique discourses in the media landscape that differ from the mainstream media. Two print Muslim newspapers, The Muslim Link (United States) and Muslim Link (Canada), are used as a case study to explore how the journalism, goals and practices of the Muslim media differ from the mainstream media. A mixed method approach, comprising comparative content analysis, discourse and text analysis and interviews, is used in the study. The content of both Muslim newspapers is compared to the mainstream newspapers of their respective regions. Drawing from theoretical perspectives on alternative media, the findings show, in varying ways, that these Muslim newspapers are able to provide an alternative in terms of their coverage, representations and discourses. The newspapers are also able to foster social and political engagement in their communities and in many ways attempt to write the Muslim community's own narrative about itself. iii Acknowledgements This work would not have been possible without the help of a number of people to whom I would like to extend my thanks. Sincere and grateful thanks to my supervisor, Professor Karim H. Karim for patiently reading all the drafts of my thesis and guiding me through the process and for the continuous support and encouragement. Thanks to the School of Journalism and Communication, particularly Professor Susan Harada, Professor Christopher Waddell and Frida Anna Choueiri, for their help and guidance. Thanks to Professor Kirsten Kozolanka, who was earlier my second reader but was unable to be on the committee when I defended, for providing comments and suggestions on one chapter. Thanks to all the interviewees who were kind enough to make time for me and shared their stories. Thanks to all those who helped me get in touch with the interviewees. Thanks to all my family and friends for the encouragement they offered, specifically to my parents Ahmed Aqueel and Tasnim Aqueel, and in-laws Dr. Muhammad Abid Ali and Shaheen Abid Ali for their support, encouragement and prayers. My deepest thanks goes to my husband, Muhammad Osama Ali, for believing in me and supporting, helping and encouraging me throughout this work and for cheering on me and telling me I could do it whenever I would start losing hope. Thank you for your love and support and thank you for listening to all my worries and thoughts about my thesis. I would also like to thank my five-month-old son, Muhammad Abdurrahman Ali who came into our lives during the course of this research. Thank you for allowing me the time to work on this thesis. Thanks for being mumma's little helper! iv