The Sexualization of Men in Mass Media: A Case Study of the Series Films Tiny Times

Abstract

A content analysis examed the sexualization of men in mass media. In china, this phenomenon is called "male sex consumption", which literally means consumption of the male's beauty. This study analyzed lots of advertising, TV reality shows, TV dramas and films especially the series films Tiny Times to explore the sexualization of men. The motivation of it include female gaze, capital gaze and interaction of the double gaze through observation. What's more, we can find this phenomenon has triggered people's thinking about the return of women's status. However, the patriarchal system is hard to shake through mass media.