The seven parameters of media clusters: An integrated approach for local cluster analysis

Abstract

A push by governments to foster the development of local media clusters is currently taking place. This newly emerged focus is responsible for cities, regions, nations and scholars investing in better understanding media clusters. Yet, there is no common method for mapping the phenomenon in terms of key variables. This article proposes a framework in which empirical observations as well as theoretical considerations can be placed to fill the gap. The framework consists of seven parameters: place, proximity, population, profile, path-dependency, policy and performance. These parameters unite several heterogeneous approaches towards media clusters into one common analysis framework.

Twitter data analysis for studying communities of practice in the media industry

“…The development of communities of practice can also be observed in the media industry. Brussels-based media professionals have several possibilities to participate in physical events of communities of practice because Brussels is a major media cluster, an agglomeration of media activities (Komorowski, 2016), of local and international media (Komorowski, 2017). Brotaru, for instance, is such a physical community of practice for media professionals in Brussels.…”

A novel typology of media clusters

“…A framework to study the media cluster phenomenon is the second step in researching media clusters. This article extends the work of Komorowski (2016) who developed a framework that groups media cluster characteristics into seven parameters '(7Ps): place, proximity, population, profile, path-dependency, policy and performance' (see Table 2). The framework is especially suiting for this research as 'not only empirical observations but also theoretical considerations' can be placed within it (Komorowski, 2016).…”

“…This article extends the work of Komorowski (2016) who developed a framework that groups media cluster characteristics into seven parameters '(7Ps): place, proximity, population, profile, path-dependency, policy and performance' (see Table 2). The framework is especially suiting for this research as 'not only empirical observations but also theoretical considerations' can be placed within it (Komorowski, 2016). Komorowski (2016) developed the 7 Ps based on insights not only from media cluster research, but also from general industry cluster research, grouping different characteristics that have been analysed and discussed in the literature so far.…”

“…10.1080/09654313.2017.1303823 6 Table 2 -The 7 P framework for media cluster analysis (depicted from Komorowski, 2016).…”

“…The framework is especially suiting for this research as 'not only empirical observations but also theoretical considerations' can be placed within it (Komorowski, 2016). Komorowski (2016) developed the 7 Ps based on insights not only from media cluster research, but also from general industry cluster research, grouping different characteristics that have been analysed and discussed in the literature so far. The strength of the 7P framework is that it describes overarching parameters that are very inclusive and open for interpretation so that research that is built on the framework is able to adjust the parameters to the goals of the research.…”