The Sentiment Index of Consumers about Food Safety and Analysis for Influential Factors

JinHyunJoung,; Lee, Kye-Im; Lim, Ji Yeon

doi:10.15723/jcps.45.2.201408.1

Cited by 6 publications

(2 citation statements)

References 18 publications

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“…Compared with the study by Lee and Lee [ 34 ], this study had a similar result in that the group with a higher educational level displayed higher confidence in food safety. In the study by Jin et al [ 35 ], it was observed that the residential area among the demographic and socioeconomic characteristics, satisfaction with the food labeling system, and the government’s food safety policy were factors affecting the subjective evaluation of food safety. The results of this study differed from the results of Jin et al [ 35 ] due to a difference in the evaluation of food safety according to age and educational background.…”

Section: Discussionmentioning

confidence: 99%

“…In the study by Jin et al [ 35 ], it was observed that the residential area among the demographic and socioeconomic characteristics, satisfaction with the food labeling system, and the government’s food safety policy were factors affecting the subjective evaluation of food safety. The results of this study differed from the results of Jin et al [ 35 ] due to a difference in the evaluation of food safety according to age and educational background. In a study by Lin and Lee [ 36 ], it was observed that an increase in the subjective evaluation of food safety had a significant effect on overall dietary satisfaction.…”

Section: Discussionmentioning

confidence: 99%

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Factors affecting the willingness to pay extra for safe food

2023

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BACKGROUND/OBJECTIVES With the outbreak of infectious diseases, such as coronavirus disease 2019 (COVID-19), public interest in health and safety has increased, and consequently, interests in food safety have been heightened too. The purpose of this study was to compare and analyze the involvement of various categories of consumers in food safety, the subjective evaluation of food safety in Korea, and the willingness of the consumers to pay extra for safe food according to their demographic and socioeconomic characteristics. MATERIALS/METHODS This study used data from the 2020 Consumer Behavior Survey for Food provided by the Korea Rural Economic Institute (KREI). The subjects were 6,355 adult household members aged 19 to 75 years old. The survey was conducted from June 10th to August 21st, 2020. The data for the study were subjected to statistical analyses, including descriptive statistics, complex sample general linear model, k-means cluster, and multiple regression analyses. RESULTS The factors affecting the willingness to pay extra for safe food were education level, occupation, monthly household income, presence of a young (teenager) household member, and the subjects’ involvement in food safety. the significant factors affecting the willingness to pay extra for safe food were sex, age, and income level for the group exhibiting a low level of involvement in food safety, while education level and presence of a young household member were the statistically significant factors for the group exhibiting a high level of involvement in food safety. CONCLUSION This study verified the differences in the factors associated with the willingness to pay extra for safe food according to the demographic and socioeconomic characteristics, involvement in food safety, subjective evaluation of food safety. This study offers practical implications to the industry and government that would help in directing strategies to strengthen safe food management.

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Section: Discussionmentioning

confidence: 99%