DOI: 10.24251/hicss.2018.068
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Abstract: AbstractInternet celebrities are widely observable on social media platforms and are an essential component to a social media marketing program. Drawing on the media success literature and online influencer research, this study reflects Internet celebrities' fameseeking practices and discusses on three issues from literature: definition of Internet celebrities, Internet celebrities' identification criteria and what factors can contribute to individual online influence. A series of interview from three Interne…

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