The Science Communication in Context of New Media——The Case of Science Journalism

Abstract

 This article emphasizes the importance of science communication in context of new media. A brief summary is offered of some particular posture of scientific journalism from within new media. With the above background, four priorities for future science communication in context of new media are introduced: (1) a brief description about the actual status of science communication within the new media and mass communication process in general; (2) a solid theoretical and conceptual frame for scientific journalism within new media context; (3) a description of some possible forms of public for scientific journalism; (4) a brief analysis upon the possible set of negative effects of scientific journalism in new media and globalization context, and a need for a larger perspective in any attempt to understand the phenomenon of science communication within new media and mass communication processes.