New Communication Technologies (ICT) and the Internet have changed the way in which tourism is reported and the way companies and tourist destinations work in the communication and marketing of their products. In this scenario, it is considered of interest to know how the public administration performs digital communication for the promotion of tourism in Brazil abroad. It has been observed that three official digital communication channels are used: the official website, the official social networks and the official mobile application, therefore, the use of these three digital communication channels has been analyzed through the variables of study more suitable for each one of them, allowing to establish what are their strengths and weaknesses, as well as the possibilities of improvement for each of the channels. After the analysis, generally positive results are verified on the official website and on the official social networks when communicating, addressing and interacting with the tourist consumer, against the mobile application yields more negative results, with much room for improvement.