“…The current academic literature on the 4IR mainly focuses on: (i) the potential technological disruption of the 4IR (Benassi et al, 2020;EPO, 2017;Martinelli et al, 2019); (ii) the analysis of specific 4IR technologies such as artificial intelligence systems, robots, and the like (Cockburn et al, 2018;Dernis et al, 2019), and (iii) the consequences for the future of employment (Frey and Osborne, 2017;Graetz and Michaels, 2018). However, despite the widespread interest, the evidence on antecedents and implications of the 4IR for companies is scant.…”