“…This can be achieved by accommodating opposite poles, when 'individuals interweave constraints with their own experiences and knowledgeably act to facilitate discovery' (Milosevic et al, 2018(Milosevic et al, , p. 1191, or when they develop collective practices to combine conflicting but complementary logics (Smets et al, 2015). Working through paradoxes requires flexibility, to oscillate between contradictory demands, using elastic practices (Gümüsay et al, 2020;Rosales et al, 2022), zig-zagging between different logic demands (Smith and Besharov, 2019) or using temporal separation to attend different requirements (Ramus et al, 2020). In some cases it is possible to transcend the opposition by reframing the situation, adopting holistic cognitive frames (Zhang et al, 2015), rearranging organizational practices and resources (Schneider et al, 2021), or enacting rhetorical strategies (Bednarek et al, 2017).…”