The Royal Liverpool and Broadgreen University Hospitals NHS Foundation Trust

Carroll, Denise

doi:10.7748/nm.12.2.20.s13

Cited by 1 publication

(1 citation statement)

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“…Lewis Carroll may have expressed it best when he had the Cheshire Cat tell Alice that 'If you don't know where you're going, any path will get you there'. 2 When the paradigms are shifting as dramatically as they are today, it is important to step back and understand the 'why' as well as the 'how'. Without that understanding, an organisation's gatekeepers -the board, key volunteers and staff -may continue to insist on 'business as usual' and place the charitable organisation at risk.…”

Section: Understanding Paradigm Shiftsmentioning

confidence: 99%

Repositioning fundraising in the 21st century

Nichols¹

2004

J of Philanthropy and Mktg

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Albert Einstein noted ‘Insanity is doing the same thing over and over and expecting a different result’.[Einstein, A., www.brainyquote.com] Unfortunately, too many fundraisers continue to employ the same old methods even when the outcomes are disappointing. (Direct mail not working … add another mailing. Foundations not responding … up the number of proposals going out.) Because change is inevitable, those responsible for development decisions must understand the larger trends that are fuelling the paradigm shift in advancement strategies. This paper provides the background to understand the philanthropic, economic, societal and technological trends that have an impact on fundraising today. Copyright © 2004 Henry Stewart Publications

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Section: Understanding Paradigm Shiftsmentioning

confidence: 99%