2020
DOI: 10.3390/su12083229
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The Roles of The Physical Environment, Social Servicescape, Co-Created Value, and Customer Satisfaction in Determining Tourists’ Citizenship Behavior: Malaysian Cultural and Creative Industries

Abstract: Organizational citizenship behavior (OCB) research has been extended in the literature to the customer domain by examining the role of customer behavior in the service sectors. Therefore, this study aimed to examine the effect of the physical environment and social servicescape on the co-creation value, and the impact of the co-creation value on customer satisfaction, which, in turn, influences the customer's citizenship behavior. A field study was conducted in Malaysian cultural and creative industries settin… Show more

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Cited by 41 publications
(34 citation statements)
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References 112 publications
(181 reference statements)
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“…This test is conducted using principal component analysis (PCA) as suggested by (Tehseen et al, 2017). The unrotated principal axis factoring analysis reveals that a single factor explains 37.258% variance (Table 2), which is less than 50% (Al Halbusi et al, 2020;Kumar, 2012;Uzir et al, 2019Uzir et al, , 2020. Hence, this suggests that common method bias in this study is non-existent and not a major concern and unlikely to inflate relationships between variables.…”
Section: Common Methods Variance or Common Methods Bias Testmentioning
confidence: 99%
“…This test is conducted using principal component analysis (PCA) as suggested by (Tehseen et al, 2017). The unrotated principal axis factoring analysis reveals that a single factor explains 37.258% variance (Table 2), which is less than 50% (Al Halbusi et al, 2020;Kumar, 2012;Uzir et al, 2019Uzir et al, , 2020. Hence, this suggests that common method bias in this study is non-existent and not a major concern and unlikely to inflate relationships between variables.…”
Section: Common Methods Variance or Common Methods Bias Testmentioning
confidence: 99%
“…Five-point Likert scale was used to measure all the items, where '1' represented as 'strongly disagree' and '5' specified 'strongly agree' with the suggestion of Hair et al (2017b) and Ramayah et al (2018). Some other authors likewise used a 5-point Likert scale in their studies (Hassan et al 2020;Al Halbusi et al 2020). The questionnaire had three sections: (a) specific questions (Likert-scale items); (b) demographic questions, and c. electronic home appliances and brand-related questions.…”
Section: Measurement and Instrumentmentioning
confidence: 99%
“…The findings of the present study support the conclusions of previous researchers, i.e., Choi et al [6], Alshihabat and Atan [7], and Aleksic' et al [3], that members of organizations should be groomed on ethics and positive organizational behaviors and diminishing deviant behaviors for implementing sustainable human resource management strategies, maintaining a sustainable work environment, and for building a sustainable world. For enhancing these ethics and behaviors, experts have highlighted the importance of social capital [74], authentic [56], and participative leadership [55], co-created values [75], and organizational culture [3]. The present study concludes that by grooming individuals on WE will result in enhancing positive behaviors and diminishing destructive deviant behaviors which will result in increased productivity.…”
Section: Conclusion and Recommendationsmentioning
confidence: 66%