The Roles of Privacy Assurance, Network Effects, and Information Cascades in the Adoption of and Willingness to Pay for Location-Based Services with Mobile Applications

Keith, Mark J.; Babb, Jeffry; Lowry, Paul Benjamin; Furner, Christopher P.; Abdullat, Amjad

doi:10.2139/ssrn.2287446

Cited by 6 publications

(5 citation statements)

References 13 publications

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“…The negative impact of privacy concerns on technology use has been empirically confirmed in many e-commerce studies (e.g., [40]). Moreover, many types of research in the context of location-based services have also found the negative impact of privacy concerns on the usage intention of location-based services (e.g., [135][136][137]).…”

Section: Discussionmentioning

confidence: 99%

Extending the UTAUT2 Model with a Privacy Calculus Model to Enhance the Adoption of a Health Information Application in Malaysia

2022

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This study validates and extends the latest unified theory of acceptance and use of technology (UTAUT2) with the privacy calculus model. To evaluate the adoption of healthcare and e-government applications, researchers have recommended—in previous literature—the application of technology adoption models with privacy, trust, and security-related constructs. However, the current UTAUT2 model lacks privacy, trust, and security-related constructs. Therefore, the proposed UTAUT2 with the privacy calculus model is incorporated into four constructs: privacy concern, perceived risk, trust in the smart national identity card (SNIC), and perceived credibility. Results from a survey data of 720 respondents show that habit, effort expectancy, performance expectancy, social influence, hedonic motivation, and price value are direct determinants that influence behavioral intentions to use. Results also revealed that behavioral intentions, facilitating conditions, habits, perceived risks, and privacy concerns are direct predictors of ‘use behavior’. The authors also analyzed the interrelationships among the research constructs. The extended model may lead toward establishing better innovative e-health services to cover the desires of the citizens through the use of health information applications embedded in an all-in-one card.

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Section: Discussionmentioning

confidence: 99%

Extending the UTAUT2 Model with a Privacy Calculus Model to Enhance the Adoption of a Health Information Application in Malaysia

2022

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“…Last, there are some researchers working on the comparison of iPhone and Android. The most relative one is Keith et al, [8]. In this paper, the authors focused on the assurance of local information privacy on iPhone and the willingness to pay for the app and they found that the location privacy assurance is of great concern.…”

Section: Literature Reviewmentioning

confidence: 99%

Willingness-to-Pay for Privacy: A Study on IPhone

Wang

2023

AEMPS

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This research employs the iPhone as a case study and conducts a survey to investigate consumers' willingness-to-pay (WTP) for privacy. We discover that consumers not only value their privacy in the digital realm but are also willing to invest considerably in privacy-protection services. What makes our findings particularly intriguing is the relationship between consumers' privacy habits and their willingness-to-pay. Surprisingly, individuals who may exhibit lower vigilance in safeguarding their privacy online paradoxically demonstrate a higher willingness-to-pay for services that ensure their data protection. Our research not only sheds light on consumer behavior but also provides invaluable strategic implications for businesses, especially tech giants like Apple. By leveraging privacy protection as a key selling point, firms can not only cater to the increasing concerns of privacy-conscious consumers but also elevate their products to a new level of desirability. Effectively communicating the robust privacy features of products like the iPhone empowers companies to justify premium pricing, enhancing their revenue streams while simultaneously fostering a safer digital environment for their users. This study stands as a testament to the symbiotic relationship between consumer demand for privacy and businesses' strategic innovation, driving the evolution of both technology and user protection in the digital age.

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“…Likewise, research into information quality has also shown it to be linked to purchase intentions (Nabi & Hendriks, 2003); as well as trust (Dellarocas, Zhang, & Awad, 2007) and adoption of information (McKnight & Kacmar, 2006). As the goal of reading reviews is to mitigate uncertainty about the ability of a product or service to meet a specific need, and since reviews vary in terms of information quality (Keith et al, 2013, Furner et al, 2016, consumers must take a holistic view, considering both trust and information quality, to best assess how the review plays into their purchase intent.…”

Section: The Importance Of Ewommentioning

confidence: 99%

How Many Is Too Many: An Examination of Images in Electronic Word of Mouth

Zinko,

Furner

2023

JMDC

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Recent work in electronic Word of Mouth (eWOM) has examined the influence of adding images to text reviews of products on consumer outcomes. This study advances the eWOM paradigm by exploring how many images are needed in a review in order to best affect consumer outcomes A simulation-based experiment was conducted, and hedonic and utilitarian reviews were presented with an increasing number of images. Inconsistent with the hypotheses expectations, the results showed no advantage in adding additional images to hedonic or utilitarian reviews. The outcomes show that more images do not necessarily result in better outcomes than fewer images.

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The Roles of Privacy Assurance, Network Effects, and Information Cascades in the Adoption of and Willingness to Pay for Location-Based Services with Mobile Applications

Cited by 6 publications

References 13 publications

Extending the UTAUT2 Model with a Privacy Calculus Model to Enhance the Adoption of a Health Information Application in Malaysia

Extending the UTAUT2 Model with a Privacy Calculus Model to Enhance the Adoption of a Health Information Application in Malaysia

Willingness-to-Pay for Privacy: A Study on IPhone

How Many Is Too Many: An Examination of Images in Electronic Word of Mouth

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