The Roles of Media in Influencing Women Wearing Hijab: An Analysis

Abstract

The purpose of this study is to examine the roles of publish media in influencing women in wearing Hijab. With the publications as well as media involvement in dissemination on Hijab styles somehow propagate women in wearing Hijab. In analysis of the roles of media in influencing women in wearing Hijab, the purpose and their awareness on fashion in Hijab have been questioned. In order to determine whether media is commercializing in Hijab modernization to influences women in wearing Hijab, a quantitative analysis have been conducted over 80 women to prove such suggestion. Findings were tabulated and the results proved that media is fully utilizing their tools in influence women wearing Hijab regardless of their real intention. Media commercializing Hijab fashion to move forward in fashion line. Muslim women are still hold onto the Islamic regulations in styling up fashion. As in the modern era today, technology helps in disseminating information or updates on modern Hijab fashion towards modern Muslim women. Modification in Hijab fashion can be accepted in this era as one of fashion styles. However, the importance or the real perspectives of Hijab should be strengthen up in order for no mislead of Islam's missionary.

Hijab as a Muslim Attire and a Fashion Trend in Bangladesh

“…The free flow of information technology and extensive media attention are influencing the increased trend of wearing hijab (Hassim, et al, 2017;Lewis, 2013). Media is utilizing its tools to influence women to wear hijab (Latiff and Alam, 2013). Moreover, marketers are also getting interested in this market.…”

“…Non-traditional media such as the internet, social media, fashion shows, blogs and vlogs play substantial roles in shaping hijab fashion consumption. Media commercialized hijab fashion in a planned way (Latiff and Alam, 2013) and media often try to demonstrate relationships between 'beauty and modesty' and 'fashion and faith' among hijab users (Tarlo, 2010). Sources of fashion information, dressing vogue, fashion motivation, and fashion uniqueness influence fashion consciousness and consequently inspire hijab fashion consumption (Hassan and Harun, 2016).…”

Religio-centric fashion advantage on marketing performance: the role of innovativeness and customer responsiveness

“…Second, religion-based products are growing and following trend both in terms of model, color, style, shape, size and other features, and become more fashionable, This means that it follows the latest trend. The findings of research conducted by Latiff and Alam (2013), shows that women's interest in Muslimah clothing mainly because it is in the trend and their knowledge of Muslim clothing enriched by the spread of media that show the Muslim clothing. Third, the value of adherence to religious norms is the key to success and a source of corporate excellence.…”

Correlation Between Religious Motives and the Personal Wish or Family Pressure as Reason of Veiling Among Malaysian Muslim University Students

“…The nature, purpose and motives of practice of veiling is variously interpreted in religious, social and political terms. In religious terms, more particularly in Islamic interpretations, veil is a divine instruction given in Quran (in Surah Alnur verse 31 and Surah Alahzab verse 59) to be followed by women to cover their body with their outer cloths (Arshad, Irfan, Zaman, Arshad & Shahzad, 2013;Latiff & Alam, 2013). In sociological terms, it is defined as a gendered practice confirming the both genders to follow the gender stereotypes set in society.…”

“…Media as agent of change in Muslim societies is also shown deliberately promoting veiling in a new more fashionable forms (Latiff & Alam, 2013). It is promoting presentable and progressive forms of Muslim women's image while maintaining veil as a part of traditional Islamic identity (Hassim, 2014(Hassim, , 2014a(Hassim, , 2017.…”