2016
DOI: 10.1108/jima-03-2015-0020
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The roles of mass media, word of mouth and subjective norm in family takaful purchase intention

Abstract: Purpose – This paper aims to address the influence of mass media (MM) and word of mouth (WOM) on subjective norm (SN) and the intentions to purchase a family takaful scheme among Muslim Malaysians. Design/methodology/approach – Data were collected from 384 Muslim consumers in Kuala Lumpur, Malaysia, using a convenience sampling approach. The hypotheses were tested by applying structural equation modelling. … Show more

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Cited by 81 publications
(73 citation statements)
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“…Thus, it is important to further examine the role of subjective norm among the food hawker as it could also form part of the causal effect toward the intention to use of EFFP (Ham et al, 2015). Moreover, it has been noted that that the influence of customer (Albrecht et al, 2017), influence of media (Md Husin et al, 2016), and moral obligation (Shin & Hancer, 2016) are also crucial to thoroughly examine the issue.…”
Section: Actual Behavior Of Environmentally Friendly Food Packagingmentioning
confidence: 99%
“…Thus, it is important to further examine the role of subjective norm among the food hawker as it could also form part of the causal effect toward the intention to use of EFFP (Ham et al, 2015). Moreover, it has been noted that that the influence of customer (Albrecht et al, 2017), influence of media (Md Husin et al, 2016), and moral obligation (Shin & Hancer, 2016) are also crucial to thoroughly examine the issue.…”
Section: Actual Behavior Of Environmentally Friendly Food Packagingmentioning
confidence: 99%
“…Ajzen (1991, p. 188) defined subjective norm as the "perceived social pressure to perform or not to perform the behavior." In Islamic financial services selection studies, social pressure especially from family members, close friends, and influential figures has been found to be a significant predictor of behavioral intention (Abdul Amin, 2012Amin, , 2013Amin, Abdul Rahman, and Abdul Razak, 2013;Amin, Rahman, and Ramayah, 2013;Amin et al, 2014a, b;Md Taib et al, 2008;Md Husin et al, 2016;Usman and Lizam, 2016). Therefore, if those important to them expect them to participate in schemes that are permissible by shari'ah, their intention to participate in the CWFCMM Model would be very very likely high or vice versa.…”
mentioning
confidence: 99%
“…The impact of media referent on subjective norms in the financial service industry has been studied previously. A study by Husin, Ismail, and Ab Rahman (2016) and Ayinde and Echchabi (2012) on Islamic insurance has proved that media referent had a significant positive relationship with subjective norms. According to Rogers (1995), the role of media is very important in early stages of products innovations.…”
Section: Hypothesis Development Media Referent and Subjective Normsmentioning
confidence: 98%