“… large number of countries of presence of enterprise (placement of business); stable position in the global markets and strong global brand (Fudge, 2015); universal character of production that allows enterprise to successfully adapt to national peculiarities of various countries (Kasemsap, 2015); possession of substantial resources (financial, human, and material), which allows conducting large-scale scientific research and realizing innovational projects (Wirtz et al, 2015); mass character of production and possibility for obtaining advantages from the scale effect (Wu, 2016), etc.…”