The roles of hedonistic, utilitarian incentives and government policies affecting customer attitudes and purchase intention towards green products

Understanding the Role of Environmental Concern in Green-Product Purchase Intention

“…This kind of research that produces advice for companies also appeared in Suki's research on customers' consumption values [29]. However, few studies have promoted the purchasing of green products from the perspective of government policies [13,15].…”

“…Governments and their policies have been considered in recent studies on green products [12,13,15,40,41,44]- [46]. Young's [46] empirical study in the UK suggested that the government's incentive policies and green-product identification system can help consumers concentrate their limited resources to practice green consumption.…”

“…Young's [46] empirical study in the UK suggested that the government's incentive policies and green-product identification system can help consumers concentrate their limited resources to practice green consumption. Matin's [13] empirical study on the Georgian green-product market found that the effectiveness of government policies was positively related to customer attitude and purchase intention. Likewise, Tang [15] came to a similar conclusion.…”

“…However, most existing studies [7,8,11,12] have focussed narrowly on individual and situational factors affecting green purchasing behaviour, such as psychological benefit, social values, functional values, price, etc. Recently, environmental concern and government policy were considered to have an important impact on the purchase intention of the green products [8,13]- [16], but these haven't been thoroughly studied. According to Elmore [17], policy tools are the authoritative means to achieve a specific goal, potentially influencing individual and institutional conduct.…”

“…Perceived policy effectiveness is used to measure people's perceptions of the effectiveness of policies. Previous studies have proved that government policy positively impacts customer purchase intention towards green products [13]. Recently, the Chinese government issued many policies regarding subsidies and identification systems for green products.…”