The role of values in collaborative fashion consumption - A critical investigation through the lenses of the theory of planned behavior

Becker-Leifhold, Carolin

doi:10.1016/j.jclepro.2018.06.296

Cited by 115 publications

(135 citation statements)

References 79 publications

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“…What is clear, however, is that the TPB constructs of attitudes, subjective norms and perceived behavioural control best predict intentions to take part in collaborative consumption behaviour. For example, in Becker‐Leifhold's () study of fashion rental, the assumption that biospheric or altruistic value orientations would motivate sustainable behaviour was not upheld. Rather, egoistic values of status and susceptibility to interpersonal influence motivated engagement with renting.…”

Section: Fashion and Collaborative Consumptionmentioning

confidence: 99%

Identity, self‐concept and young women’s engagement with collaborative, sustainable fashion consumption models

McNeill

Venter

2019

Int J Consumer Studies

137

131

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It is clear from extant theory that fashion consumption is intrinsically bound to self‐concept and social identity. As such, many individuals over consume in pursuit of ideal identities, particularly in periods of heightened awareness of identity development, such as their youth. This study thus takes one group of fashion over‐consumers, young females, and seeks to identify core motivations towards and barriers for collaborative consumption of clothing and fashion products, though the lens of self‐identity and social interaction. The study adopts a theory of planned behaviour approach, using in‐depth interviews to examine norms of behaviour in fashion consumption and develops a conceptual model for understanding of how these individuals construct a fashion identity within the social contexts of four alternative forms of consumption (renting, borrowing, swapping and purchasing second‐hand). Furthermore, the study examines perceived barriers to participation in these four alternative fashion consumption forms. The study finds that social and ethical implications of sustainable consumption behaviour are the least likely motivators towards engagement with collaborative fashion consumption models within this group, and that opportunities for individual identity expression are the most sought after benefits of such engagement. This research contributes to the literature regarding sustainability issues generally, in the context of fashion consumption, and deepens one’s understanding of young female consumers’ willingness to participate in sustainable consumption actions.

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Section: Fashion and Collaborative Consumptionmentioning

confidence: 99%

Identity, self‐concept and young women’s engagement with collaborative, sustainable fashion consumption models

McNeill

Venter

2019

Int J Consumer Studies

137

131

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“…Clothing and fashion research specifically, ranges from studies that consider consumer awareness of the sustainability issue in fashion (e.g., Goworek, Fisher, Woodward, & Hiller, ), ability to make ethical choices in regard to fashion (e.g., Joergens, ; Shen, Wang, Lo, & Shum, ), attitudes towards fast fashion acquisition (e.g., Ritch, ; Young Lee, Halter, Johnson, & Ju, ), to end‐of‐use disposal behaviours of fashion consumers (e.g., Bianchi & Birtwistle, ; Joung, ). Lately research has focussed on alternatives to traditional (unsustainable) fashion purchasing behaviours, including alternative consumption models (e.g., Armstrong, Niinimaki, Lang, & Kujala, 2; Becker‐Leifhold, ; Pedersen & Netter, ) and the role of slow or luxury fashion in the new sustainability model (e.g., Han, Seo, & Ko, ). While some research has examined sustainability in use for fashion garments, specifically repair and maintenance of fashion garments in an end‐of‐life extension process (e.g., Eike, Myers, & Sturges, ), this focus is more recent in the literature.…”

Section: Fashion Sensitivity Clothing Disposal and Environmentalism mentioning

confidence: 99%

Fashion sensitive young consumers and fashion garment repair: Emotional connections to garments as a sustainability strategy

McNeill

Hamlin

McQueen

et al. 2020

Int J Consumer Studies

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Where clothing consumption has continued to rise around the world, a deeper understanding of how and why garments are disposed of is critical in regard to addressing the issue of textile waste by consumers. The purpose of this study was to explore the garment management processes of young, fashion sensitive consumers, examining their disposal behaviours as well as motivations towards garment end‐of‐life extension through maintenance or repair of damaged fashion clothing. A survey of 161 South Korean young consumers (18–34 years) was conducted, utilizing a fashion sensitivity scale to measure impact on unsustainable garment disposal practices and garment repair behaviour. Further, general recycling behaviour of these individuals was examined, as linked to garment repair propensity. Results indicate that fashion sensitive consumers dispose of garments more rapidly, and with less ethical consideration. However, these same consumers are motivated to repair items that support their fashion identity. The study contributes some useful insight into encouraging garment life extension practise among heavy consumers of fashion, thus extending what is known about fashion garment disposal in the sustainability context.

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“…For example, when consumers rent or borrow products instead of owning them, companies can better control the usage and repair of their products. This should incentivize the companies to extend their product lifecycles through planned maintenance and repair procedures (Belk 2017;Becker-Leifhold 2018). Additionally, I argue that the need for maintenance may become even more extensive when moving towards sharing or circular economy, where the products circulated and shared need to be kept in good condition.…”

Section: Products Usage -The Missing Part Of Circular Consumptionmentioning

confidence: 99%

“…Circular economy emphasizes designing "closed loop" economic systems which reduce resource usage and waste (Kichherr, Reike and Hekker 2017). Yet, the role of consumers in the circular economy has been underexplored and underestimated (Camacho-Otero et al 2018;Lofthouse and Prendeville 2017;2018;Wastling et al, 2018). The discussion on product circularity is often framed around production and design (Selvefors et al 2019).…”

mentioning

confidence: 99%

Experiencing Nature through Nordic Restrictions and Freedom

Salminen

2019

Nordic Consumer Culture

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The role of values in collaborative fashion consumption - A critical investigation through the lenses of the theory of planned behavior

Cited by 115 publications

References 79 publications

Identity, self‐concept and young women’s engagement with collaborative, sustainable fashion consumption models

Identity, self‐concept and young women’s engagement with collaborative, sustainable fashion consumption models

Fashion sensitive young consumers and fashion garment repair: Emotional connections to garments as a sustainability strategy

Experiencing Nature through Nordic Restrictions and Freedom

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