The Role of Universities in Harnessing Entrepreneurial Opportunities

Bernardi, Paola De; Azucar, Danny

doi:10.1007/978-3-030-33502-1_2

Cited by 2 publications

(1 citation statement)

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“…To harness the potential offered by the 'entrepreneurial economy' it has become necessary to re-orient institutions (government, big business, and educational institutions) toward promoting entrepreneurial activity (Stam & Nooteboom, 2011;De Bernardi & Azucar, 2020). As a result, policy debates and policy shifts have been forthcoming by governmental bodies to promote entrepreneurship and, ultimately, the proliferation of new business ventures (Gstraunthaler & Hendry, 2011).…”

Section: The Capitalist Foundations Of Entrepreneurshipmentioning

confidence: 99%

‘What’s puzzling you is the nature of my game’: What the grand narrative of entrepreneurship doesn’t say

Goldman

Tselepis

2021

IER

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The objective of this article is to heighten awareness of the dangerous allure of entrepreneurship as leveraged by modern capitalism. Research Design & Methods: By employing a critical dialectical approach, this work attempts to uncover the origins of the grand narrative of entrepreneurship as well as the origins of the iconic status that the entrepreneur enjoys, as it is postulated that there is a link between the grand narrative and the reverence of the entrepreneur. Findings: A theoretical synthesis between entrepreneurship and capitalism is illustrated by unpacking the assumptions of entrepreneurship and the education thereof. Implications & Recommendations: Irresponsible communication of the entrepreneurship narrative, particularly relating to the promise of deliverance, should be carefully considered and contextualised by governments and educational institutions. Contribution & Value Added: Highlighting the important pitfalls that pervade current thinking on entrepreneurship and entrepreneurship education when only the "grand" part of the narrative is shared. A reflection around the entrepreneurship discourse within a capitalist context is offered as an unbalanced picture of what entrepreneurship offers, particularly within developmental economies. In this regard, the question that is posed for reflection of scholars who are involved in entrepreneurship, relates to the ethics revolving around 'selling the dream' of entrepreneurship. A plea for a more balanced approach when communicating the value of entrepreneurship, is offered as a final thought. Article type:conceptual article

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Section: The Capitalist Foundations Of Entrepreneurshipmentioning

confidence: 99%

‘What’s puzzling you is the nature of my game’: What the grand narrative of entrepreneurship doesn’t say

Goldman

Tselepis

2021

IER

View full text Add to dashboard Cite

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How Influencers Can Leverage Performance in Business

Rosário

2023

Using Influencer Marketing as a Digital Business Strategy

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Influencers can indeed use their influence to boost business performance. Influencers and businesses can work together to market a company's goods or services to their subscriber base. Influencers can significantly affect sales and performance by endorsing goods or services and including their affiliate links in their content. Influencers and businesses can collaborate to produce sponsored content, in which the influencers create interesting and genuine posts or videos showcasing the brand's goods or services. By doing so, businesses can connect with the influencer's audience and use their power and inventive storytelling abilities. Businesses can benefit from this tactic by expanding their reach, increasing engagement, and boosting traffic to their websites and physical stores. For influencers to continue earning the trust of their audience, they must always be genuine and transparent in their collaborations. Influencers can influence business performance, so this study aims to review the bibliometrics literature using the Scopus database.

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The Role of Universities in Harnessing Entrepreneurial Opportunities

Cited by 2 publications

References 174 publications

‘What’s puzzling you is the nature of my game’: What the grand narrative of entrepreneurship doesn’t say

‘What’s puzzling you is the nature of my game’: What the grand narrative of entrepreneurship doesn’t say

How Influencers Can Leverage Performance in Business

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