The role of trust in influencing consumers' adoption of automated vehicles: An application of the health belief model

Yuen, Kum Fai; Ma, Fei; Wang, Xueqin; Lee, Gunwoo

doi:10.1080/15568318.2020.1821416

Cited by 30 publications

(28 citation statements)

References 70 publications

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“… SE3 I would get help from others when I have difficulties performing safety precautions. Yuen et al [23] SE4 I would have the resources necessary to perform safety precautions. Cues to action CA1 My family and friends will support me if I use cruise services post COVID-19.…”

Section: Methodsmentioning

confidence: 99%

“… Cues to action CA1 My family and friends will support me if I use cruise services post COVID-19. Yuen et al [23] CA2 Overall, I am encouraged by the authority to use cruise services post COVID-19. CA3 I will only use cruise services post COVID-19 if I am given adequate external information about the existing safety precautions.…”

Section: Methodsmentioning

confidence: 99%

“…When consumers use cruise services, they emplace trust on the operator who undertakes the responsibility of minimising or eliminating health risk. Trust is formed when consumers perceive more benefits than risk from using cruise services, which can be influenced by the four components of HBM [23] . Firstly, consumers who perceive a lower threat of the virus consider using cruise services less risky.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Based on trust theory, this study proposes the direct impact of trust on consumers’ intention to use cruise services after COVID-19. Consumers’ trust is formed when their perceived benefit is higher than their perceived risk [23] . Trust engenders consumers’ confidence about the cruise operator, which allows them to accept the vulnerability in exchange for services provided by the trusted cruise operator [24] .…”

Section: Literature Reviewmentioning

confidence: 99%

“…Perceived benefits are the values, for example, hedonic, utilitarian, economic and social benefits, consumers expect to gain from taking a cruise tour [23] . These benefits collectively incentivise people to use cruise services after COVID-19.…”

Section: Literature Reviewmentioning

confidence: 99%

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The psychology of cruise service usage post COVID-19: Health management and policy implications

et al. 2021

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The cruise industry has suffered a huge loss due to the suspension of cruise operations during the COVID-19 pandemic. As the industry is preparing for recovery, there is an urgent need for research on cruise consumers’ psychology, in particular, the factors influencing their intention to use cruise services after the pandemic. This study employs theories, namely, the health belief model, trust theory and attitude theory, to investigate consumers’ use intention for cruise services after the pandemic. An online survey was administered to consumers in China’s tourism industry, where 376 responses were received. Subsequently, this study employs structural equation modelling to test its theoretical model consisting of hypotheses. The results show that consumers’ trust is directly influenced by health belief constructs including perceived safety threat, outcome expectation, self-efficacy and cues to action. Next, trust exerts a direct impact on consumers’ attitude and intention to use cruise services. Moreover, this study finds full and partial mediation effects. The findings provide a series of recommendations for cruise operators and policymakers in terms of marketing strategies, service design, public communication and health measures.

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