The Role of TQMk in Increasing the Effectiveness of E-Marketing within the Jordanian Telecommunication Sector

Al‐Zyoud, Mohammad Fahmi; Al-Mu’ani, Lu’ay; Alsoud, Malek; Alsoud, Anas Ratib

doi:10.3390/jtaer16050076

Cited by 5 publications

(7 citation statements)

References 30 publications

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“…Technological advancements, information media, and electronic communications have evolved the marketing landscape. E-marketing, also known as online marketing, web marketing, internet marketing, or digital marketing, is a modern form of marketing [25]. The description of e-marketing is a topic of debate, with some considering it a new approach and others viewing it as a complementary method to traditional approaches [26].…”

Section: Literature Reviewmentioning

confidence: 99%

The relationship between e-marketing mix framework (4Ps) and customer satisfaction with electronic information services: An empirical analysis of Jordanian university libraries

Elfadel,

Othman,

Mat

et al. 2024

ISU

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This study employs Structural Equation Modeling (SEM) using Smart PLS 3.2.9 to offer valuable insight into the relationship between e-marketing mix (4Ps) and customer satisfaction with electronic information services provided by public university libraries in Jordan. The identified primary aspects within the e-marketing mix encompass e-product, e-pricing, e-place, and e-promotion. An online survey (questionnaire) targeting postgraduate student respondents at Jordanian public universities (a total of 792 participants) was used to gather data using a quantitative technique. Participants were chosen using voluntary response sampling. The study’s findings revealed that all relevant elements of the e-marketing mix establish significant relationships with customer satisfaction among postgraduate student respondents utilizing e-information services in public university libraries in Jordan. Notably, e-products, e-pricing, and e-promotion demonstrated substantial positive relationships with customer satisfaction. Conversely, there was a negative relationship observed with e-place. The novelty of this study lies in its exploration of the previously unexplored realm of the e-marketing mix framework (4Ps) in the context of customer satisfaction with electronic information services within university libraries in Jordan.

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Section: Literature Reviewmentioning

confidence: 99%

The relationship between e-marketing mix framework (4Ps) and customer satisfaction with electronic information services: An empirical analysis of Jordanian university libraries

Elfadel,

Othman,

Mat

et al. 2024

ISU

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“…Another study investigated the function of TQMk (Total Quality Marketing) in enhancing the efficacy of e-marketing in the Jordanian telecommunications industry. The study suggests focusing on consumers in target markets from multiple perspectives, including price, new product acceptance, customer behavior, and motivations for purchasing decisions [ 55 ]. On the other hand, according to a study, word-of-mouth (WOM) is regarded as the most important and comprehensive communication channel for consumers who desire more information and wish to disseminate their information [ 56 ].…”

Section: Literature Reviewmentioning

confidence: 99%

Predictors of Turkish individuals’ online shopping adoption: An empirical study on regional difference

2023

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E-commerce is a result of the most recent technological advancements which has liberated trade on a global scale and further facilitated the communication of information. The purpose of this study is to research the differences in the usage of e-commerce among individuals living in regions of different levels of development in Türkiye and to determine the relationship between demographic, economic and personal characteristics and the e-commerce usage of individuals. In this study, the micro data set obtained from the Household Information Technologies Use Survey was used. Binary logistic regression analysis was used to determine the factors related to the e-commerce usage of individuals. As a result of the study, it was detected that the variables; education level, level of income, age, gender, occupation, social media use, engagement in information search about products and services online, engagement in selling products or services online, use of online banking, and e-government use are related to e-commerce usage. The study found that the variables affecting e-commerce usage differ by region. It is necessary to expand the internet by improving the information and communication technology infrastructure in low development regions to facilitate the development the use of e-commerce in these regions. Therefore, when looking for information on e-commerce, relevant regional initiatives should be considered. In developing countries, expanding e-commerce to low development areas requires more than just facilitating access to the internet.

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“…A past study conducted by Hameed, Nisar, and Wu (2021) represents that service innovation has a positive influence on the business performance of the hotel industry by playing a significant positive role in market orientation. Market orientation basically helps to identify consumers' desires and needs then it adds significant meaning to the production of products and services aiming to satisfy consumers (Al-Zyoud, Al-Mu'ani, Alsoud, & Alsoud, 2021;Li & Ko, 2021;Mende, Vallen, & Berry, 2021). In other words, market orientation is opposite to the conventional methods used for the development of products or services.…”

Section: Service Innovation and Market Orientationmentioning

confidence: 99%

Service innovation and employee engagement on marketing performance of retail modern trade in Thailand

Kleebbuabarn

Rojanapanich

Sawaengkun

et al. 2022

ijhs

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Groups or chains of businesses prefer modern trade outlets. However, these business chains are affected by various factors that limit their performance. According to the current study, Service innovation and employee management have a significant impact on the marketing performance of retail modern trade in Thailand. Hence, the current study is aimed to determine the role of service innovation and employee engagement on the marketing performance of retail modern tared. It is observed that there is a direct relationship between service innovation, employee engagement, and marketing performance, however, market orientation and consumer service performance mediate the relationship between service innovation, employee engagement, and marketing performance. To obtain the results of the current study, primary data was collected by surveying 370 marketing managers working in various brands, organizations, and companies, in Thailand. Moreover, the collected primary data were analyzed by using statistical software named Partial Least Square (PLS) to achieve the results of the current study. It was concluded that increased value of service innovation and employee engagement results in an increase in the marketing performance of the retail modern trade in Thailand. The current study will help investors, marketing managers, and other brand ambassadors to increase their marketing performance.

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The Role of TQMk in Increasing the Effectiveness of E-Marketing within the Jordanian Telecommunication Sector

Cited by 5 publications

References 30 publications

The relationship between e-marketing mix framework (4Ps) and customer satisfaction with electronic information services: An empirical analysis of Jordanian university libraries

The relationship between e-marketing mix framework (4Ps) and customer satisfaction with electronic information services: An empirical analysis of Jordanian university libraries

Predictors of Turkish individuals’ online shopping adoption: An empirical study on regional difference

Service innovation and employee engagement on marketing performance of retail modern trade in Thailand

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