The Role of Tourism Logistics to Develop Tourist Loyalty in Rural Areas Tourism

Abstract

In the last decade, tourism is a fast-growing industrial sector in Indonesia. The available natural resources become a comparative advantage that supports this growth. The development of tourism potential in rural areas with the availability of tourism logistics is expected to increase tourist satisfaction with the tourist destination. It is expected to create tourist loyalty to maintain its sustainability. This research was conducted on the development of attractions in the Ngargoyoso District, Karanganyar Regency, Central Java Province, which is a rural area in Indonesia. The study involved 150 respondents who were tourists visiting the tourist area. The analysis was performed by structural equation modelling (SEM) method. Data processing was performed using AMOS software. The results show that the availability of excellent tourism logistics can increase tourist satisfaction and can also increase tourist loyalty.

Study of Citizen Satisfaction in Rural Versus Urban Areas in Public Services: Perspective of a Multi-group Analysis

“…The literature has analyzed various quality studies in different areas, from tourist services in hotels and cruises to quality teaching services in the educational field. (Castillo Canalejo & Jimber del Río, 2018;del Río et al, 2017;Djunaidi et al, 2020;Hidalgo-Fernández et al, 2019;Jimber del Rio et al, 2020;López-sanz et al, 2021).…”