“…ET, backed by empirical evidence, is one of the most utilized motivational frameworks, adapted across several domains such as hotel employee motivation (Chiang and Jang, 2008), crisis management practices (Fan et al , 2022), volunteer tourism-based tour packages (Jauhar et al , 2022), incentives for supplier performance (Joshi, 2023), the role of manager's envy (Khassawneh et al , 2023), pro-environmental behaviour (Kiatkawsin and Han, 2017), happiness motives and problematic smartphone use (Kong and Tan, 2023), job behaviour (Lawler and Suttle, 1973), supplier's intention to engage in performance-based contracts (Nikulina and Wynstra, 2022), budgetary research (Raucci and Paolini, 2023), impression management (Schmidt et al , 2022), consumption of natural foods (Talwar et al , 2021), garbage sorting (Wang et al , 2020), RV travel consumption decision (Xuefeng et al , 2021), volunteerism (Zboja et al , 2020), etc.…”