1993
DOI: 10.2307/3172883
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The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models

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Cited by 643 publications
(444 citation statements)
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“…Uncertainty around experimental design and cognitive ease: the variance scale factor between the BWS and DCE data was obtained by plotting one set of estimates against the other [22]; the variance scale factor is concerned with how consistent individuals are in making their choices and informs the question of cognitive ease. For the experimental design more generally, pilots 1and 2 provided estimates of the two "extreme" levels; pilot 3 enabled preliminary estimates of intermediate levels.…”
Section: Discussionmentioning
confidence: 99%
“…Uncertainty around experimental design and cognitive ease: the variance scale factor between the BWS and DCE data was obtained by plotting one set of estimates against the other [22]; the variance scale factor is concerned with how consistent individuals are in making their choices and informs the question of cognitive ease. For the experimental design more generally, pilots 1and 2 provided estimates of the two "extreme" levels; pilot 3 enabled preliminary estimates of intermediate levels.…”
Section: Discussionmentioning
confidence: 99%
“…Swait and Louviere (1993) show that for the MNL model, under the hypothesis of preference homogeneity and scale differences between two data sources, plotting the preference parameters on a X-Y plot should result in proportional and positively sloped distribution points, whereby the slopes are related to the ratio of the scale factors in the two choice data sources.…”
Section: Testing For the Pooling Of Different Choice Rankingsmentioning
confidence: 92%
“…As is the case for exploded ranking data, models estimated from different ranks may not be pooled if both variance scale factors and parameters differ by rank level (Ben-Akiva et al, 1992). However, if adolescent preferences are similar across the different choices but vary in their error variance such that they are more or less consistent in making choices, then it is possible to pool the data sources with appropriate accounting for scale differences across context to estimate the attribute level utilities (Swait and Louviere, 1993).…”
Section: Testing For the Pooling Of Different Choice Rankingsmentioning
confidence: 99%
“…It is noteworthy that the models have different scales hence the coefficients cannot be directly compared (Swait & Louviere, 1993), but we can look at the relative size of the differences by using one of the domain levels as a common denominator and scaling all others relative to this. In this case, we have chosen the highest level of need of the control domain (i.e., Control_4) which was strongly estimated in all models 3 .…”
Section: Comparison Of Values Between Dce and Bwsmentioning
confidence: 99%