The role of the Internet in new product performance: A conceptual investigation

Ozer, Muammer

doi:10.1016/j.indmarman.2003.09.002

Cited by 36 publications

(12 citation statements)

References 91 publications

(165 reference statements)

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“…The article ends with a discussion of managerial implications, limitations, and suggestions for future research. The precursors to IT usage are considered by previous literature to have an important impact on ITs' role in NPD (Ozer 2004;Sethi et al 2003;Waarts et al 2002) and in innovation adoption (Agarwal et al1997;Kwon and Zmud 1987). Our model also proposes that IT usage will have a direct effect on new product performance; more specifically, on speed to market and market performance.…”

Section: Introductionmentioning

confidence: 99%

Determinants of IT Usage and New Product Performance^*

Barckzak

Sultan

Hultink

2007

J of Product Innov Manag

127

155

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Explosive growth of information technologies (IT) has prompted interest in examining the role of IT in new product development (NPD). Through desk-top software and web-based tools, IT has been used to aid idea generation and product testing as well as for NPD activities such as process and portfolio management. Recent research suggests, however, that a gap exists between IT availability and usage. Given the importance of IT in creating business value through the development of new products and services, this study seeks to identify factors that affect IT usage. Further, anecdotal evidence and conceptual studies intimate that the usage of IT tools for NPD can shorten time to market, improve product quality, and increase productivity. However, empirical substantiation of this impact is mostly non-existent. The current study investigates the relationship between IT usage and two measures of new product performance, speed to market and market performance.Employing a mail survey methodology, our study uses data from a sample of practitioner members from the Product Development & Management Association (PDMA) to examine the effect of project risk, existence of a champion, autonomy, innovative climate, IT infrastructure, and IT embeddedness on the extent of IT usage.

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Section: Introductionmentioning

confidence: 99%

Determinants of IT Usage and New Product Performance^*

Barckzak

Sultan

Hultink

2007

J of Product Innov Manag

127

155

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“…Sawhney et al (2005) led a debate about the role of the Internet in the development of innovation, stating that within individual businesses, the systematic use of the Internet and its possibilities is a basis for cooperation, interaction, and communication with customers, which can ultimately result in an improvement of the existing and/or the development of new company products. Ozer (2004) believes that the role of the Internet is positive in relation to successful product innovation.…”

Section: Internet Usagementioning

confidence: 99%

Management Activity Linkages to Innovation Deconstruction: An Exploratory Study of the Furniture Industry in Croatia

Barčić¹,

Motik²,

Oblak³

et al. 2016

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Corporate leaders often view innovation as a key contributor to superior profits, market sharing, and competitive positioning. However, confusion regarding the definition of innovation, how to create it, and how to implement it remains. In countries that are recent European Union members, little research has been done on innovation and how innovation is related to corporate management activities. In this study, the linkages were examined in the Croatian furniture industry. The first part of the study was to deconstruct innovation into three components: product innovation, production process innovation, and human resource innovation. The second part of the study evaluates the relationships between these innovation components and four company management activities/factors (research and development investments, company flexibility, export activity, and the Internet usage) were examined. Scale testing resulted in valid deconstruction measures of innovation. Hypothesized correlations between innovation components and company management factors were supported, although the results were not fully consistent with those of previous studies.

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“…Only a few earlier theoretical frameworks for understanding the role of the Internet in new product development have been identified (Ozer, 2003(Ozer, , 2004Kessler, 2003;Sethi et al, 2003;Pavlou and El Sawy, 2006). However, none of these frameworks investigated direct and indirect role of IBT use in NPD nor was tested empirically.…”

Section: Model Overviewmentioning

confidence: 99%

Internet-Based Technology Use and New Product Time-to-Market: The Moderating Effect of Product Innovativeness

Grosbois

Kumar

2010

Int. J. Innov. Mgt.

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The aim of this study is to investigate the impact of Internet-based technology (IBT) use during a new product development (NPD) project on new product time-to-market. It is hypothesized that (1) IBT use has a positive impact on new product time-to-market (2) this impact is both direct and indirect (3) the indirect impact of IBT use on product time-tomarket is achieved through improvement of communication quality, effectiveness of team learning and level of team integration (4) the strength of these relationships is moderated by the product innovativeness. In order to test the hypotheses, data from 278 NPD projects conducted by Canadian and American manufacturing companies were collected and analyzed. IBT use was found to be a significant contributor to communication quality, effectiveness of team learning, level of team integration and new product time-to-market. Additionally, the results indicate that the relationships are stronger for projects developing highly innovative products as opposed to less innovative products.

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The role of the Internet in new product performance: A conceptual investigation

Cited by 36 publications

References 91 publications

Determinants of IT Usage and New Product Performance^*

Determinants of IT Usage and New Product Performance^*

Management Activity Linkages to Innovation Deconstruction: An Exploratory Study of the Furniture Industry in Croatia

Internet-Based Technology Use and New Product Time-to-Market: The Moderating Effect of Product Innovativeness

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The role of the Internet in new product performance: A conceptual investigation

Cited by 36 publications

References 91 publications

Determinants of IT Usage and New Product Performance*

Determinants of IT Usage and New Product Performance*

Management Activity Linkages to Innovation Deconstruction: An Exploratory Study of the Furniture Industry in Croatia

Internet-Based Technology Use and New Product Time-to-Market: The Moderating Effect of Product Innovativeness

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Product

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Determinants of IT Usage and New Product Performance^*

Determinants of IT Usage and New Product Performance^*