2011
DOI: 10.7819/rbgn.v13i39.721
|View full text |Cite
|
Sign up to set email alerts
|

The Role of the Convenience and the Subjective Norm in the Intention of Purchase Across Internet (B2C): an application in the hospitality industry

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1
1
1
1

Citation Types

0
4
0

Year Published

2019
2019
2021
2021

Publication Types

Select...
2

Relationship

0
2

Authors

Journals

citations
Cited by 2 publications
(4 citation statements)
references
References 34 publications
0
4
0
Order By: Relevance
“…Secondly, Han et al (2010) defined subjective norm as the probability of whether important referents agree or disagree with the behaviour. It was found that SN influenced intention to purchase through the internet (Yusta et al, 2011). In this study, when people around the individual think that a CRM campaign is a good way to help a worthy cause, then the individual's perceived social pressure to participate in the CRM campaign intensifies.…”
Section: Crm Participation Intention and Hypermarket Visit Intentionmentioning
confidence: 66%
See 1 more Smart Citation
“…Secondly, Han et al (2010) defined subjective norm as the probability of whether important referents agree or disagree with the behaviour. It was found that SN influenced intention to purchase through the internet (Yusta et al, 2011). In this study, when people around the individual think that a CRM campaign is a good way to help a worthy cause, then the individual's perceived social pressure to participate in the CRM campaign intensifies.…”
Section: Crm Participation Intention and Hypermarket Visit Intentionmentioning
confidence: 66%
“…Hsu & Huang, 2012), online buying (e.g. Yusta et al, 2011) social entrepreneurial intention (e.g. Cavazos-Arroyo et al, 2017) and consumers' shoplifting prevention behaviour (e.g.…”
Section: Theory Of Planned Behaviourmentioning
confidence: 99%
“…Several authors have used the subjective norms variable to predict and understand intention and the resulting behavior in different fields, finding that this variable and attitudes are among the strongest predictors [15,64,65]. Scholars have even found a positive relationship between subjective norms toward food consumption and visiting fast-food restaurants [66].…”
Section: Hypothesis 9 (H9) Attitude Toward Eating Positively Influenc...mentioning
confidence: 99%
“…Subjective Norms (SN) adapted from Brinberg and Durand (1983), Izquierdo-Yusta, Martínez-Ruiz and Jiménez-Zarco (2011) [13,65]…”
Section: Latent Variable Observed Items Items Descriptionmentioning
confidence: 99%