Cell type-and tissue-specific promoters play an important moter to drive the simultaneous expression of the desired role in the development of site-selective vectors for gene effector/reporter gene product and a strong artificial trantherapy. A large number of highly specific promoters has scriptional activator which stimulates transcription through been described, but their applicability is often hampered appropriate binding sites in the promoter. Using a VP16-by their inefficient transcriptional activity. In this study, weLexA chimeric transcription factor, we show that this describe a new strategy for enhancing the activity of weak approach leads to a 14-to Ͼ100-fold enhancement of both promoters without loss of specificity. The basic principle of the endothelial cell-specific von Willebrand factor promoter this strategy is to establish a positive feedback loop which and the gastrointestinal-specific sucrase-isomaltase prois initiated by transcription from a cell type-specific promoter while maintaining approximately 30-to Ͼ100-fold moter. This was achieved by using a cell type-specific procell type specificity.