The Role of Territorial Marketing and Social Networks on the City’s Brand Image and Loyalty: The Case of the City of Hammamet

Zouhour, Nabouli; Imed, Zaiem

doi:10.1007/978-3-031-65018-5_29

Information Systems Engineering and Management

2024

DOI: 10.1007/978-3-031-65018-5_29

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The Role of Territorial Marketing and Social Networks on the City’s Brand Image and Loyalty: The Case of the City of Hammamet

Nabouli Zouhour,

Zaiem Imed

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The Role of Territorial Marketing and Social Networks on the City’s Brand Image and Loyalty: The Case of the City of Hammamet

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