Coaches have incorporated video-mediated coaching in their repertoire, and this has enabled coaching to continue during the Covid-19 pandemic and associated lockdowns. Video-mediated coaching does indeed bring several benefits, which we discuss in this piece, yet we also want to take the time to pause and reflect on our lived experience of coaching via this platform. We suggest some possible developments in coaching psychology vis-à-vis supporting video-mediated coaching in the ‘new’ normal and beyond.