The objective of this research was to determine the relationship between financial management and competitiveness of tourism sector companies in the Colombian-Venezuelan border. The research was applied, cross-sectional, descriptive and correlational with no experimental and field design, supported by the survey instrument, which was applied to the administrators and financial managers of tourism companies. As a result, it was obtained that the majority qualified with a high level of presence of the indicators. Likewise, it was concluded that there is a consistent correlation between the variables financial strategies and competitiveness, by identifying financial planning and competitiveness for the success of tourism businesses in the Colombian-Venezuelan border. Keyword-Financial management, Competitiveness, Planning I. INTRODUCTION According to the World Tourism Organization, during the last six decades, tourism has experienced a continuous expansion and diversification, becoming one of the largest economic sectors and growth in the world [1]. The arrival of international tourists grew by 5% worldwide in 2013, reaching a record 1,087 million arrivals. With respect to Colombia, there was a growth of 5% in 2013, from which a good result was obtained with respect to previous years. Likewise, Venezuela received 25.2% more international tourists in 2012, all of them from Colombia, Brazil, the United States, Spain and Italy, reporting a 45.1% increase in revenue from incoming tourism, compared to 2011. According to the long-term forecasts prepared by the UNWTO, included in Tourism by 2030, the arrival of international tourists worldwide will grow 3.3% annually between 2010 and 2030 to reach 1800 million in 2030. To accommodate these figures, Colombia and Venezuela have regions with high growth and positioning of the hotel industry. With regard to Colombia, cities such as Bogotá, Medellín, Cartagena and Santa Marta have a good hotel capacity; in the case of Venezuela, there are Caracas and Isla Margarita, however, this situation does not characterize the border region of Venezuela, especially in the northern border municipalities (Department of La Guajira and Zulia State), which have low capacity, quality, technology management and innovation in this sector. Under this perspective of global and regional tourism development, this tourism sector requires solid, flexible and innovative organizations, derived from an efficient application of scientific processes of administration and management, in order to achieve efficiency in decision-making in order to make them competitive in a global market that every day is more demanding in terms of expectations and needs of customers [2]. Consequently, the greatest responsibility of managers is to find alternatives to achieve profitability and achieve a competitive leadership position [3]. In this sense, financial management turns out to be a fundamental axis in the general process of strengthening and development of companies, as well as an indispensable support for financial d...