The Role of Storytelling in Personal Knowledge Convey

Abstract

The relative difficulty of capturing and conveying knowledge is determined on the diversity of knowledge types. It is necessary to interpret the consciously capturing process of the knowledge that is formed unconsciously.Storytelling is important in the capturing and conveying of tacit knowledge. Culture, structure, system, and the knowledge holders within the organization also affect the transfer of personal knowledge. The company M, has successfully created knowledge based on transfer of personal knowledge by leveraging the organization mechanism "The board of advisors". In order to elucidate the process, the author analyzed the recordings of the passing on contents using the protocol analysis.