“…The few studies conducted have mostly focused on retailers or public sector organisations as the main stakeholders (e.g. Warnaby, Bennison, and Davies 2005;de Nisco, Riviezzo, and Napolitano 2008) which is not surprising since these could be seen as having crucial resources. This has, however, according to de Nisco, Riviezzo, and Napolitano (2008), resulted in a lack of knowledge about other specific stakeholders' involvement, contribution, and importance within this context, e.g.…”