The Role of Social Networks for Business in the Marketing Communications

Jerman, Damjana; Završnik, Bruno

doi:10.2478/v10316-012-0011-z

Cited by 2 publications

(2 citation statements)

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“…Authors propose the opinion that human capital is the most impor tant part influencing value added of a jointstock company. Many authors (Popescu 2012;Jerman, Završnik 2012;Ismail et al 2011) also accentuate the importance of employees' knowledge, education, satisfaction and motivation, since content employees result in the increase of value added.…”

Section: The Approach To Intellectual Capital Increasing Value Added mentioning

confidence: 99%

Assessment of Intellectual Capital in Joint-Stock Companies

Tamošiūnienė

Survilaitė

2015

Business: Theory and Practice

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Abstract. The evaluation of intellectual capital factors is an essential part for the management of jointstock companies. Many authors indicate that successful intellectual capital management increases value added in jointstock companies. Nevertheless, intellectual capital is a complex and challenging concept as there is still no clear guidance, what the intellectual capital features and its structural parts are. Theoretical research revealed that scientists accentuate various intellectual capital parts depending basically on the type of their research, on the level of the research (micro, mezzo, macro), variables they selected to investigate and similar. This research paper gives an insight what drivers can be increasing value added in jointstock companies.Keywords: intellectual capital, human capital, structural capital, relational capital, jointstock companies, value added.JEL Classification: D24, D92, G32, M21. Santrauka. Intelektinio kapitalo veiksnių įvertinimas yra esminis akcinių bendrovių vadovybės tikslas, siekiant padidinti ati tinkamos akcinės bendrovės pridėtinę vertę. Daugumoje mokslinių straipsnių autoriai akcentuoja, kad pagrindinis modernių akcinių bendrovių pridėtinės vertės didinimo veiksnys -intelektinis kapitalas. Vis tik nors daugelio tyrinėtas, intelektinis kapi talas dar neturi aiškiai apibrėžtos sąvokos, struktūrinių dalių, visuotinai priimtų bruožų. Literatūros šaltinių analizė atskleidė, kad įvairūs mokslininkai skirtingai nagrinėja intelektinį kapitalą dėl to, kad tai priklauso nuo jų tyrimo srities: ar intelektinis kapitalas nagrinėjamas mikro, mezo ar makro lygmeniu, kokius kintamuosius pasirenka ir pan. Šiame straipsnyje nagrinėjama, kokie intelektinio kapitalo veiksniai daro didžiausią įtaką akcinių bendrovių pridėtinės vertės didėjimui. INTELEKTINIO KAPITALO įVERTINIMAS AKCINĖSE BENDROVĖSEReikšminiai žodžiai: intelektinis kapitalas, žmogiškasis kapitalas, struktūrinis kapitalas, ryšių kapitalas, akcinė bendrovė, pri dėtinė vertė.

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Section: The Approach To Intellectual Capital Increasing Value Added mentioning

confidence: 99%

Assessment of Intellectual Capital in Joint-Stock Companies

Tamošiūnienė

Survilaitė

2015

Business: Theory and Practice

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“…The second process is concerned with the effectiveness of promotional activities in gaining market share and sales growth. Communication with existing and potential customers is vital to marketing success especially on the terms of globalizations (Jerman and Završnik, 2012a). The challenge for marketer is to create a well-planned and comprehensive marketing communication program in order to achieve company objectives.…”

Section: Marketing Capabilitymentioning

confidence: 99%

Untitled

2013

IIASS

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Crises occur frequently and in very complex ways however routine responses of crisis management often do not follow the changing pattern, nature, intensity and scope of crises. Extensive research has been accomplished in Europe and North America to create bases for creative changes in this field. Common theory and methodology were developed and the huge amount of cases was empirically explored to this effect. The article brings about core findings on legal, system and functional dimensions of crisis management in Slovenia. Its assumption is that inconsistent legal and doctrinal solutions, and consequently system deficiencies hamper the development of effective and rational crisis management. The officials' fear of innovations that change every day routine is not helpful in this process, either. The discourse of the article is analytical and prescriptive by its nature.

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The Role of Social Networks for Business in the Marketing Communications

Abstract: The analysis of social network is not new, but its business application in marketing communica

Cited by 2 publications

References 16 publications

Assessment of Intellectual Capital in Joint-Stock Companies

Assessment of Intellectual Capital in Joint-Stock Companies

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