The role of social media marketing in consumer behaviour

Ziyadin, Sayabek; Doszhan, Raigul; Borodin, Alex; Omarova, Aizhan; Ilyas, Aigerim

doi:10.1051/e3sconf/201913504022

Cited by 48 publications

(37 citation statements)

References 19 publications

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“…Effective management of the formation and use of financial resources of the enterprise will ensure the growth of wealth of shareholders (owners) of the enterprise as the fundamental goal of financial management, which is manifested in the growth of the value of the enterprise and the creation of added cash value [15,16,17].…”

Section: Resultsmentioning

confidence: 99%

Digitalization of the company’s financial resources (by the example of Air Astana JSC)

et al. 2020

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The article considers the problems of the digitalization and use of financial resources. There is an investigation on the factors of impact on the efficiency of developing, the sources and directions of entrepreneurs’ financial resources allocation has been carried out in the article. For effective financial activity of the enterprise ways to improve the development and use of financial resources were suggested. The relevance of the topic is that the current situation of the companies will help to effectively analyze problem, build up the efficiency and effectiveness of its financial resources, activate the financial position of the financial institution. The financial resources of the enterprise are all part of the financial instruments for the formulation of non-qualified assets in all types, as well as the accounting of assets, capital and equity. The financial resources are designed to secure the financial budget, banks, insurance organizations, suppliers and goods; the cost of implementation of the expansion, reconstruction and modernization of production, the acquisition of new basic facilities.

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Section: Resultsmentioning

confidence: 99%

Digitalization of the company’s financial resources (by the example of Air Astana JSC)

et al. 2020

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“…Prior research overall indicates that materialism is associated with both negative and positive connotations, which accordingly guides our consumption behaviors [19]. The article examines how consumers experience, are influenced and are influenced by the digital environment they are in as part of their daily lives [20].…”

Section: Methodsmentioning

confidence: 99%

The impact of the environmental crisis on the purchasing power of consumers

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The subject of the article is purpose of consumer behavior and its direct connection and interaction with ecological situation in the world. Several examples show that consumption which exceeds the normal level is determined by irrational goals and motives. These motives have essentially the nature of public ritual. They are supported by the social imitation instinct rather than by conscious individual goal setting. The irrationality and arbitrariness of consumption purposes therefore means also the irrationality of the goals and meaning of the production. The conclusion is that an economic system which is based on another alternative ultimate goals and meanings may be more effective in the face of a growing environmental crisis.

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“…With the general growth of economic work on the development of modern technology of the world in many academic fields, it is hardly surprising that the relationship between technology and the management of the world has attracted considerable attention in recent years. Some aspects of technological and digital development are considered in the research of the authors as Ziyadin, S., Doszhan, R., Borodin, A., Omarova, A., Ilyas, A., Saparova, G., Ermekbaeva, B., Supugaliyeva, G., Zharaskyzy, G., Mukhtarova, K., Kupeshova, S. [8,9,10,11,12].…”

Section: Literature Reviewmentioning

confidence: 99%

New challenges in the financial management under the influence of financial technology

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Fintech, as they call companies that use the latest developments in the field of mobile payments, online lending, digital instant money transfers and other breakthrough technologies in building their business models. Organizations built on such models today are at the forefront of the latest technologies. The purpose of this article is to reveal the essence of the new concept and identify new challenges facing new financial technologies in Kazakhstan and foreign countries. The article discusses the concepts of financial management and financial technologies and their impact on the development of the economy, analyzes the indicators of the development of financial technologies in Kazakhstan and foreign countries, and identifies problems. During the writing of this thesis the theoretical methods, a comparison and a statistical methods were used. The periodicals of modern literature, magazines and Internet resources were used in this work. The theoretical and practical significance of the work consists in a broader disclosure of the conceptual apparatus and the possibility of using the results obtained in the course of the research in the activities of various institutions to develop measures to improve their activities.

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The role of social media marketing in consumer behaviour

Cited by 48 publications

References 19 publications

Digitalization of the company’s financial resources (by the example of Air Astana JSC)

Digitalization of the company’s financial resources (by the example of Air Astana JSC)

The impact of the environmental crisis on the purchasing power of consumers

New challenges in the financial management under the influence of financial technology

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