2023
DOI: 10.1080/16522354.2023.2203641
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The role of social media business and organizational resources for successful digital transformation

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Cited by 3 publications
(1 citation statement)
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“…From a management perspective, engaging with social media platforms allows organizations to promote and facilitate knowledge sharing among both internal and external stakeholders (Adhiatma et al, 2023). This enhances the organization's ability to share information, facilitate problem-solving, minimize duplicated efforts, and increase business agility, resulting in benefits such as greater stakeholder involvement with the senior management team and the development of competitive advantages through the acquisition of new knowledge and talents (Adhiatma et al, 2023). Furthermore, several studies have demonstrated that B2B marketers can employ strategies similar to those used in B2C contexts to generate value and boost sales (Cheng et al, 2023).…”
Section: The Importance Of Social Media In Driving Digital Transforma...mentioning
confidence: 99%
“…From a management perspective, engaging with social media platforms allows organizations to promote and facilitate knowledge sharing among both internal and external stakeholders (Adhiatma et al, 2023). This enhances the organization's ability to share information, facilitate problem-solving, minimize duplicated efforts, and increase business agility, resulting in benefits such as greater stakeholder involvement with the senior management team and the development of competitive advantages through the acquisition of new knowledge and talents (Adhiatma et al, 2023). Furthermore, several studies have demonstrated that B2B marketers can employ strategies similar to those used in B2C contexts to generate value and boost sales (Cheng et al, 2023).…”
Section: The Importance Of Social Media In Driving Digital Transforma...mentioning
confidence: 99%