The Role of Social Media Usage, E-WOM, and Perceived Enjoyment in Shaping Customer Attitudes and Blockchain Adoption Loyalty in UAE Banking: A Quantitative Investigation

Nuseir, Mohammed T.; Aljumah, Ahmad Ibrahim; Refae, Ghaleb El; Awawdeh, Ala Eldin; Baadhem, Abdullah Mahfoud; Urabi, Sarah

doi:10.1109/iccns58795.2023.10193614

2023 International Conference on Intelligent Computing, Communication, Networking and Services (ICCNS) 2023

DOI: 10.1109/iccns58795.2023.10193614

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The Role of Social Media Usage, E-WOM, and Perceived Enjoyment in Shaping Customer Attitudes and Blockchain Adoption Loyalty in UAE Banking: A Quantitative Investigation

Mohammed T. Nuseir,

Ahmad Ibrahim Aljumah,

Ghaleb El Refae

et al.

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The Role of Social Media Usage, E-WOM, and Perceived Enjoyment in Shaping Customer Attitudes and Blockchain Adoption Loyalty in UAE Banking: A Quantitative Investigation

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