The role of social media in disseminating plastic surgery research: The relationship between citations, altmetrics and article characteristics

Grant, Michael C.; Scott-Bridge, Kai R; Wade, Ryckie G.

doi:10.1016/j.bjps.2020.10.103

Cited by 6 publications

(3 citation statements)

References 5 publications

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“…Recently, plastic surgery education has jumped on the bandwagon of SoMe services establishing and fostering online presence of residency programs, disseminating plastic surgery research, and empowering patient education 37–40. In general, we found FP to trend across all SoMe platforms with each social networking service displaying distinctive characteristics, such as the social traffic generated during FPAW 2021 and the use of medical terms.…”

Section: Discussionmentioning

confidence: 82%

The Rise of Facial Palsy on Social Media Over the Last 5 Years

Knoedler

Chartier

et al. 2022

Journal of Craniofacial Surgery

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Background: Social media (SoMe) has become a powerful platform for distributing health information. Facial palsy (FP) results in functional and social impairment and lowers quality of life. Social media may help to raise awareness of FP sequalae. This study aims to determine the FP information growth on SoMe platforms and parameters that influence user engagement on FP content. Methods: Five commonly used SoMe platforms (Facebook, Instagram, TikTok, Twitter, and Reddit) were analyzed. Data on 18 FP hashtags and their social interaction parameters (posts, likes, reaches, comments, shares, language, and country of origin) over the past 5 years (July 31, 2016, to July 31, 2021) were collected. In-depth account analysis was performed on the 5 most popular Instagram profiles associated with FP. Results: The annual growth curve was positive on each platform. Facial Palsy Awareness Week 2021 trended best on TikTok. Facebook accumulated 315,411 likes and 1,922,678 reaches on 8356 posts. On Instagram, 24,968 posts gathered 4,904,124 likes and 9,215,852 reaches. TikTok users interacted on 3565 posts, accumulating 4,304,155 likes and 4,200,368 reaches. The implementation of reels (P<0.001) and the profile host interacting with their followers by liking (P<0.001) and replying (P<0.001) to users’ comments significantly increased the engagement rate. Conclusions: Facial palsy is of increasing interest on SoMe. Facial palsy surgeons may post reels, interact with their community, and engage into FPAW to promote user engagement.

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Section: Discussionmentioning

confidence: 82%

The Rise of Facial Palsy on Social Media Over the Last 5 Years

Knoedler

Chartier

et al. 2022

Journal of Craniofacial Surgery

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“…One study in particular found that 5 of 6 journals which joined Twitter increased their impact factor since joining this platform [ 37 ]. It has even been shown that using SoMe to spread research is associated with higher citation rates [ 40 ]. Given the educational potential that this platform has, all plastic surgery journals should establish a presence to broaden their reach and boost their impact.…”

Section: Discussionmentioning

confidence: 99%

The Ethics and Responsibilities of Social Media Usage by Plastic Surgeons: A Literature Review

Oregi,

Cavale,

Khatib

et al. 2023

Aesth Plast Surg

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Background and Objectives Social media has revolutionised how plastic surgeons advertise their work and promote their services, but concerns have been raised regarding the ethics of these practices. This review aims to identify said concerns and develop measures to address them. Methods PubMed, Cochrane and Medline were searched for studies assessing the ethics of social media use by plastic surgeons. Five search terms were used and 23 studies identified. Results were catalogued according to which principle of medical ethics was infringed. Results Autonomy: Patients must not be coerced into allowing their operative media to be shared and content anonymised by removing identifiable features and scrubbing metadata. Beneficence: It is difficult to balance the benefit to patients of posting photographs for educational purposes with the risk of identifiable features being present, particularly within craniofacial surgery. Non-maleficence: Taking operative media could be a distraction from the patient and lengthen the procedure which could lead to harm. Any content posted on social media should be adapted to avoid trivialisation or sexualisation. Justice: Surgeons should not entertain their audience to increase their following at the expense of patients. Conclusions Greater oversight of social media use by plastic surgeons is required to avoid patient harm and tarnishing of the specialty’s professional standing. Professional bodies should be tasked with devising a course dedicated to the responsible use of these platforms. This should ensure the public’s trust in the specialty does not become eroded and patients are not harmed by unethical social media use. This review highlights the relevant shortfalls of SoMe use by plastic surgery Several proposals are made to reduce the incidence of these shortfalls and to ensure SoMe is used in a professional and responsible manner It also lists areas of the specialty where SoMe is underused and could be of help, such as academia Level of Evidence IV This journal requires that authors assign a level of evidence to each article. For a full description of these Evidence-Based Medicine ratings, please refer to the Table of Contents or the online Instructions to Authors http://www.springer.com/00266.

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“…Previous research has identified weak significant positive associations between metrics of social media dissemination and measures of impact in the plastic surgery literature. 1–7 Although useful for establishing initial trends, these studies have been limited to establishing retrospective correlations between metrics of social media dissemination and bibliometrics. No study to date has attempted to isolate the direct effect of promotional activity on research article dissemination, influence, and impact.…”

mentioning

confidence: 99%

Research Promotion Is Associated with Broader Influence and Higher Impact of Plastic Surgery Publications

Boyd

Bekisz

Salibian

et al. 2022

Plastic &Amp; Reconstructive Surgery

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Background: Social media have altered the mechanisms by which published research is disseminated and accessed. The objective of this study was to measure the effect of promotion on research article dissemination, influence, and impact in Plastic and Reconstructive Surgery. Methods: All articles published in Plastic and Reconstructive Surgery from January 1, 2016, to December 31, 2018, were obtained and reviewed to determine inclusion/exclusion and for the Altmetric Attention Score, citations, relative citation rate, and 16 unique promotional tags (e.g., journal club, editor's pick, press release, patient safety, and so on) as indexed on the Plastic and Reconstructive Surgery website. The analysis included 1502 articles. Statistical analysis was completed using descriptive statistics, Pearson correlations, and t tests where appropriate with a predetermined level of significance of p ≤ 0.05. Results: A total of 637 articles (42.4 percent) had a promotional tag, whereas 252 (16.8 percent) had multiple tags. Articles with promotional tags had a higher Altmetric Attention Score (30.35 versus 8.22; p < 0.001), more citations (11.96 versus 8.47; p < 0.001), and a higher relative citation rate (2.97 versus 2.06; p < 0.001) compared to articles without a tag. Articles with multiple tags had a higher Altmetric Attention Score (50.17 versus 17.39; p < 0.001), more citations (15.78 versus 9.47; p < 0.001), and a higher relative citation rate (3.67 versus 2.51; p < 0.001) compared to articles with only one tag. As the number of tags increased for an article, Altmetric Attention Score (p < 0.001), citation count (p < 0.001), and relative citation rate (p < 0.001) likewise increased. Conclusion: This analysis strongly suggests that promotion of research articles is associated with significantly wider dissemination, broader visibility, and more subsequent citations in the literature.

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The role of social media in disseminating plastic surgery research: The relationship between citations, altmetrics and article characteristics

Cited by 6 publications

References 5 publications

The Rise of Facial Palsy on Social Media Over the Last 5 Years

The Rise of Facial Palsy on Social Media Over the Last 5 Years

The Ethics and Responsibilities of Social Media Usage by Plastic Surgeons: A Literature Review

Research Promotion Is Associated with Broader Influence and Higher Impact of Plastic Surgery Publications

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